MUMBAI: Digital marketing agency Ivyclique has officially rebranded as WeInvert. This strategic rebrand reflects the company's evolution and commitment to a more targeted creative direction. WeInvert's new focus is on providing customized and innovative solutions for individual niches in the creative industry.
The essence of this rebranding is to align WeInvert's identity with its core philosophy of adopting an “inverted perspective” to create unconventional creative solutions. By taking this approach, WeInvert aims to meet the ever-changing needs of brands and address marketing challenges with fresh insights.
“In today's competitive environment, continuous reinvention is critical for businesses and creative agencies alike,” said Anjan Purandare, Founder and CEO of WeInvert. “Even established marketing giants like FMCG companies are looking for unique and customized approaches to solving their creative challenges. As a shop, we believe we are best positioned to deliver exceptional creative deliverables and achieve the desired results for the diverse needs of our clients. ”
Elaborating further on the brand identity, WeInvert executives describe the agency as “a new era in which we exclusively employ the ‘flipped perspective’ methodology (#SkipTheUsual) to develop innovative solutions to our clients’ creative problems. A boutique creative advertising agency.
The company has also actively communicated these recent changes and future developments to all existing stakeholders through various communication channels.
