All of these links below Instagram Stories and YouTube videos are not for the convenience of our viewers. Many influencers are making money through affiliate marketing.
What is influencer affiliate marketing? When someone clicks on a trackable link or buys a product on a website using a certain code, the influencer who posted it can sell it in so-called affiliate marketing. You can earn commission from.
Influencers often use affiliate marketing as a way to earn money outside of ad revenue for sponsored posts and videos.
From brands like Amazon and Revolve to affiliate marketing platforms like LTK and MagicLinks, there are several ways for influencers to promote products on social media and earn commissions.
Influencer Kara Harms previously told Insider that “the barrier to entry for affiliate programs is very low.” “That's why this is such a powerful tool for all content creators, especially new ones, to monetize their content quickly and effectively.”
Here are the top 9 platforms influencers are using to earn money from affiliate links
There is often no minimum number of followers required to make money with affiliate marketing. This is one of the reasons why it has become popular among “nano” and “micro” influencers (1,000 to 100,000 followers) to start earning money by working with sponsors as content creators.
Check out 7 top brands working with micro-influencers on Instagram, TikTok, and more
How lucrative affiliate marketing is for influencers depends on several factors, including the size of their following, engagement, and the industry they work in. It also depends on the commission rate that the brand and platform has in place.
For example, some financial influencers can earn a significant portion of their income from affiliate links alone. It may work with investment apps like Robinhood and Acorns.
One personal finance influencer, Tori Dunlap, told Insider that she made more than $200,000 in eight months. Other influencers say they're making a few hundred dollars here and there.
Some influencers text links to their favorite products to their followers as a way to drive sales. Social media platforms themselves have tried their hand at affiliate marketing, with Instagram's short-lived native affiliate program earning some creators hundreds of dollars before it ended in August 2022.
Insider spoke to a number of influencers and industry experts about affiliate marketing. Here's a summary of the income they told us:
How much do influencers earn from affiliate marketing?
We spoke to several influencers about how they incorporate affiliate links into their content. Several people explained their monthly income in detail. They range from about $50 per month to more than $25,000 per month.
Here's how much 11 creators earned from affiliate marketing.
- Tori Dunlap, TikTok personal finance influencer with 2.2 million followers
- Erika Kullberg, lawyer and YouTube creator with 1.2 million subscribers
- Charlie Chang is a YouTube creator with 974,000 subscribers who posts personal finance and real estate content.
- Ryan Scribner, personal finance YouTuber with 808,000 YouTube subscribers
- Vi Lai, skincare influencer with 915,000 followers on TikTok
- Keesh Deesh, Facebook creator with over 360,000 followers who posts deals
- Kara Harms, full-time blogger with over 300,000 followers on social media
- Erin Confortini, Personal Finance with 235,000 TikTok followers
- Charlie Prangley, part-time YouTube creator with approximately 221,000 subscribers
- Bethany Everett Ratcliffe, fashion and lifestyle micro-influencer with 65,000 followers on Instagram
- Kayla Compton, lifestyle nano influencer with 7,600 YouTube subscribers
