It's becoming increasingly difficult to stand out as a job seeker. getty
Marta Puerto was just one of thousands of job seekers who lost hope as they struggled to make a mark in a cooling job market. Her 1 minute and 42 second video posted on LinkedIn reversed her fortunes.
Rather than relying on a standard resume to introduce herself to employers, this Madrid-based marketing manager promotes her skills by marketing herself and tells her story in a different way. I decided to tell you.
The video went viral, gaining over 60,000 likes on LinkedIn and attracting the attention of hundreds of employers. Puerto said he is currently inundated with interview requests from companies and has received more than 5,000 connection requests on the platform.
This PMM from Spain was laid off, so he created this video to stand out on the job market. I like it very much. LinkedIn is broken! pic.twitter.com/emnEKVe68a
— ✍️👩🍳🤹♀️ (@noheeriye) March 1, 2024
“I really thought I would probably get 100, maybe 200 likes from my network,” she said in an interview. “And now I'm getting connections from recruiters that I used to turn down. And now they're like, 'Oh, now I want Marta.'”
As layoffs continue and white-collar workers lose influence in the job market, it's becoming increasingly difficult to stand out among hundreds of qualified applicants. This is especially true as companies increasingly rely on artificial intelligence to vet candidates, making it more difficult to get applications in front of hiring managers.
After being laid off from fintech company Xolo in October, Puerto submitted numerous applications, but received mostly automated emails and found it difficult to move on to the next stage of the process. I did. Dozens of automatic rejections began to weigh on her. She was good at making it to the interview, but it was almost impossible for her to get there.
“That was the first wall I couldn't break through,” she said. “So I thought, 'Okay, I have to do something.'”
Minutes after the 29-year-old posted a video on Wednesday with the caption “Meet Marta: The Movie,” she received a message from a former colleague who now works for another company, asking if she could interview him next week. It is said that it has come. Then her messages started pouring in. I had to set up a separate email inbox just to handle the high volume of requests.
Some employers offered to pay her moving expenses. “In the interview I had today, I was asked to move to London and I said no,” Puerto said. “But then they said, 'Okay, I talked to the CEO, you can be remote, that's fine.'”
