In the expansive ballroom of the Taj West End in the heart of Bangalore, chief marketing officers from a variety of brands and industries gathered to celebrate the industry's leading figures and each other's brains. There were brands that sold cars, brands that sold single malts, brands that sold biscuits, brands that sold Malabar parathas, and of course, there were technological geniuses. They were all there to celebrate a new kind of purpose-based marketing. Storyboard18's Bangalore Visionary branch brought together some of the city's brightest marketing minds and reflected on its successful debut in Delhi in 2023.
Saurabh Khattar, Country Manager, IAS, took to the stage and welcomed some visions from Rohini Srivathsa, Chief Technology Officer, Microsoft India and South Asia, a visionary leader at the forefront of AI innovation .
Chandrika Jain, Director of Brand Strategy and Content for Lenovo, join us on stage for the celebration. Chandrika has shaped the Lenovo brand's narrative and content strategy, resulting in a 25% increase in brand awareness among its target audience, a 40% increase in social media engagement, and approximately 30% increase in online sales. % increased.
Harsh Jain, co-founder of Groww, was honored by Storyboard18 Visionaries for disrupting the fintech space through innovative growth and marketing strategies.
Ramesh Srinivasan, Director and Head – Phonepe Brand Marketing is the driving force behind the rapid expansion of Phonepe, India's first payment app that introduced the innovative concept of UPI transactions. Srinivasan's strategic partnerships with leading brands have increased his co-branded campaigns by 45%, further strengthening Phonepe's brand awareness and market penetration.
Mr. Mohua Das Gupta, Head of Marketing, Tata Cliq Luxury, is known for his tremendous contributions and achievements. An innovative marketing strategy that helped redefine the luxury e-commerce experience. Her leadership has been the driving force behind Tata Click Luxury's market differentiation and brand prestige through creative campaigns and curated customer journeys. Mohua's strategic partnerships with top luxury brands have not only expanded Tata Cliq Luxury's product offering but also solidified its position as the go-to destination for a premium online shopping experience.
Anshul Khandelwal, CMO of OLA Electric, has a proven track record of driving brand awareness and customer engagement and has played a pivotal role in Ola's rapid growth and market expansion. He is known for his data-driven insights and ability to leverage data. Positioning Ola as a pioneer in the mobility industry, we are revolutionizing urban mobility with our forward-thinking initiatives.
Uzma Irfan, Marketing Director at Prestige Group, is a visionary leader known for her key role in shaping brand identity and market presence. With her strategic acumen and innovative approach, Uzma spearheaded ground-breaking marketing initiatives that cemented Prestige Group's position as a pioneer in the real estate industry.
Nipun Sharma, Senior Director and Chief Marketing Officer for Salesforce India, is a visionary leader known for innovative marketing strategies. Business in India With his deep understanding of the ecosystem, Nipun has spearheaded innovative efforts to not only increase his brand presence at Salesforce but also grow the business in the digital era.
Anna Ohlin, IKEA's country marketing manager, is known for her innovative marketing strategies. She transformed IKEA's brand perception, resulting in national store footfall increasing by 40% and sales increasing by 25%. Her ground-breaking and insightful Ghar Jao campaigns helped IKEA carve out a special space in Indian homes and hearts, and her market-rooted presence in the field of marketing It showed a visionary approach.
Rahul Gandhi's tenure as Chief Marketing Officer at iD Fresh Foods has seen tremendous growth, making the brand a renowned brand known for its commitment to quality and freshness. Under his leadership, iD Fresh Foods launched several campaigns that effectively communicated the brand's values and resonated with different demographics of consumers.
