Ypsilanti — More than 200 attendees gathered on November 17th for the 13th Annual Digital Marketing Workshop hosted by Eastern Michigan University's Center for Digital Engagement. The event, themed “The Age of AI,” attracted attendees eager to delve into the intersection of digital marketing. And artificial intelligence.
Bud Gibson, professor of integrated marketing communications and director of the Center for Digital Engagement at EMU, guided attendees through a day filled with insights and practical applications of AI in the marketing field. Reflecting on the event, Gibson said, “Our conference provided real-world examples of what is possible and what is not possible with the current state of AI.” said.
The keynote speech was given by EMU alumnus Chris Prucha. He is the founder of 3D printing company Origin, which he sold for $100 million in late 2020, and co-founder of Notion, a productivity application that was recently valued at $10 billion. “In our keynote, Chris chronicled how he built Origin into a $100 million selling brand. Now an AI investor, Chris shares where he thinks AI is headed. I concluded by outlining the following,” Mr. Gibson said.
Following the keynote speech, the conference featured two panel discussions. The first was on Growth Marketing with AI, which showed how large and small businesses can leverage AI to enhance their marketing and sales processes. The second one was about content creation using AI, and looked at the opportunities and challenges of integrating AI into content creation workflows. The day ended with a lunch panel summarizing key points.
In addition to Pourcha, notable speakers include Bilal Syed, vice president of marketing and brand strategy for the Detroit Pistons, Nick Woods, account strategist at Google, and Google's Google account strategist Nick Woods. Ryan Redoute, also known as “People,'' and other prominent figures. Local marketer.
The conference comprehensively explored the role of AI in marketing and demonstrated its significant impact on workflow and marketing effectiveness. “You can't just trust AI to create content and expect good results,” Gibson said. “However, when put into practice, AI can dramatically speed up workflows and make marketing more effective.” ” states.
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About Eastern Michigan University
Founded in 1849, Eastern University is Michigan's second oldest public university. Currently, she serves more than 14,000 students pursuing undergraduate, graduate, professional, doctoral, and certificate degrees in the arts, sciences, and professional fields. In total, more than 300 majors, minors, and specializations are offered through the university's College of Arts and Sciences. Work; Education; Engineering and Technology. Health and Human Services; and its Graduate School. National publications regularly recognize EMU's commitment to excellence, diversity, and applied education. For more information, please visit the University Rankings and Points of Pride website. For more information about Eastern Michigan University, visit the university's website. Visit EMU Today to stay up to date on university news, activities and announcements.
