LONDON–(BUSINESS WIRE)–In its first European acquisition, PMG has acquired RocketMill, a leading independent full-service digital marketing agency based in the United Kingdom. Combining the strengths of PMG and RocketMill creates a human-first, customer-centric performance marketing company focused on driving responsible business impact for customers. Terms of the transaction were not disclosed.
“I’m really excited about how our teams can work together to expand our services globally and provide brands with unparalleled marketing solutions.”
RocketMill is one of the UK's fastest growing independent full-service digital agencies. We bring an integrated approach to media, creative, customer experience, data and technology to help companies grow through marketing performance. The union will expand PMG's existing London base through a series of synergies, adding to his team of 200 employees across his two offices in Brighton and London. The technology that underpins both organizations also enhances their ability to move at the pace of data, business, culture and customer corridors.
From day one, PMG continues to build ways to deliver on our customer promises, based on the belief that all marketing must drive performance. RocketMill is his second acquisition in PMG's 13-year history and the first in Europe for Dallas-based Camelot Strategic Marketing, one of the largest independent buyers of video, OTT and CTV. & Media follows his October acquisition.
PMG CEO and Founder George Postefanov will lead the combined organization and drive the vision and ambition of PMG, which employs approximately 900 people around the world.
“I’m really excited about how our teams can work together to expand our services globally and provide brands with unparalleled marketing solutions,” Postefanov said. “Our similarities in talent, service and ambition made RocketMill the obvious choice to accelerate our expansion into Europe. This move will help us address the headwinds our customers face around the world today. I believe it will help us stand up and strengthen our philosophy of always changing for the better.”
Founded in 2009, RocketMill has built a reputation as one of the UK's best-in-class employers. drum's 2023 Agency of the Year. Clients include Dropbox, Skybet, Bare Minerals, Hyundai, Kimberly-Clark, telegraph papermore.
“Today's world demands accountability in marketing,” said Tom Byrne, CEO of RocketMill. “Like PMG, technology is at the core of our connected services, underpinning everything we do and driving innovation for our clients. Partnering with PMG allows us to leverage our unique technology and talent. We are excited about the possibilities we can achieve together.”
Sam Garrity, Chairman and Co-Founder of RocketMill, added: At PMG, we have found a partner who shares our cultural values. Both companies are recognized for caring for our teams and have maintained that focus through rapid growth. By coming together, we've delivered big wins for our people, including a future filled with great career opportunities for everyone. ”
Corporate integration will begin immediately, with client needs determining the timing of specific synergies across teams and capabilities.
About PMG:
PMG is a global, independent digital company that aims to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media and insights, along with its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. With offices in New York, London, Dallas/Fort Worth, Austin, Atlanta, Costa Rica, and Cleveland, our team of 900 people worldwide includes Apple, Nike, Intuit, Experian, Whole Foods, Kohler, Momentive, CKE Restaurants, Sephora, Cannes Lions; ad week This year's media plan.
was named advertising age's 2023 A-List, media position2022 Independent Agency of the Year, and ad weekNamed the 2021 Breakthrough Media Agency of the Year, PMG has grown through a commitment to continuous improvement, business integrity, and building dynamic relationships.We are proud to have been selected among the fast companyThe best workplace for innovators luckwill be the only company named Best Place to Work in Advertising and Marketing and Best Place to Work for Women in 2023 advertising agehas been named a “Great Place to Work” for eight consecutive years. For more information about PMG, please visit www.pmg.com.
