Melbourne, Australia, March 3, 2024–(BUSINESS WIRE)–Accenture (NYSE: ACN) is a Melbourne-based marketing technology (martech) consulting firm that helps leading organizations deliver seamless customer experiences and transform marketing services. We acquired a certain Zarumeri. The acquisition strengthens Accenture Song's technology-enabled creative group's marketing transformation capabilities and adds significant depth to its services in Australia, including personalization, CRM and loyalty, testing and experimentation, and automation. will be added.
Businesses are urgently looking for ways to meaningfully engage customers at every touchpoint. More than half of the world's consumers want companies to respond more quickly to their changing needs and expectations. The acquisition of The Lumery reflects his Accenture Song's continued investment in helping Australian businesses adapt to the rapid changes in martech. Global spending on martech is expected to increase by 64% to $216 billion in 2027.
Mark Green, Head of Australia and New Zealand at Accenture Song, said: “Especially with the rise of generative AI, we are leveraging technology to better understand our Australian customers and streamline, enhance and transform our marketing and sales efforts. There is a lot of interest in this,” he said. Accenture Song and The Lumery are distinguished by their distinct ability to help clients navigate an ever-changing and fragmented customer experience through a thoughtful approach that integrates software, data, and analytics. Accenture Song and The Lumery share the goal of helping organizations transform through connected marketing and technology investments to drive customer success. growth. “
Founded in 2017, The Lumery brings complementary relationships in the martech ecosystem to help clients achieve mass customization and customization at scale through technology. We provide industry and platform consulting services, including marketing advisory and planning, implementation across the technology stack, and operational excellence and simplification. The Lumery works with clients in sectors including consumer goods and services, financial services, public sector, retail and resources. A team of approximately 80 people from offices in Melbourne, Sydney and Bangalore, India will join Accenture Song's marketing operations.
Rajan Kumar, co-founder and CEO of The Lumery, said: “Creating a compelling customer experience is not just about technology. It also requires creativity, modern ways of working, ever-evolving customer data, and Most importantly, we also need a great customer experience.” The Lumery was founded with a clear ambition to become a martech guru – we have combined marketing and technology expertise to build a team of seasoned professionals and create a successful We have grown our brand. Joining Accenture Song is a monumental step in our journey. We will expand our expertise globally and work together to help more companies connect with their customers and drive tangible business outcomes. ”
Peter Burns, Accenture's head of business in Australia and New Zealand, said: “Bringing on The Roomeri to power Accenture Song's technology-enabled creativity, data intelligence and industry expertise is a great addition to our Australian business. It will help us scale our operations and further lead our customers on a path to sustained relevance.” . ”
Over the past year, Accenture Song has enhanced a suite of capabilities to help clients grow, innovate and stay relevant. In Australia, The Lumery recently added customer insights and advisory business Fiftyfive5 to strengthen its data-driven marketing offerings. Other recent global acquisitions include Jixie, Work & Co, Rabbit's Tale, and ConcentricLife.
Terms of the transaction were not disclosed.
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Accenture helps the world's leading businesses, governments, and other organizations build their digital cores, optimize operations, accelerate revenue growth, enhance citizen services, and create tangible value with speed and scale. We are the world's leading professional services company. We are a people and innovation-driven company with approximately 743,000 employees serving customers in more than 120 countries. Technology is at the core of today's change, and our strong ecosystem relationships make us one of the world's leaders in helping drive that change. We combine our strength in technology and leadership in cloud, data, and AI with unparalleled industry experience, functional expertise, and global distribution capabilities. Our wide range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song enable us to deliver unparalleled tangible results. These capabilities, along with our culture of shared success and 360-degree value creation commitment, enable us to help our clients reinvent and build trusted and lasting relationships. Our success is measured by the 360-degree value we create for our clients, each other, our shareholders, partners and communities. Visit www.accenture.com.
Accenture Song accelerates customer growth and value through sustainable customer relevance. Our capabilities range from ideation to execution, including growth, product and experience design. Technology and experience platform. Creative, media and marketing strategy. Campaigns, commerce transformation content, channel orchestration, and more. With strong customer relationships and deep industry expertise, we help our customers operate at maximum speed through the limitless possibilities of imagination, technology and intelligence.
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contact address
Kate Maher
Accenture Australia
+61 405 778 205
kathryn.a.maher@accenture.com
Shu Ping Lo
Accenture song
+65 8182 8545
low.sieu.ping@accenture.com
