Yearbook is a free resource created by industry experts to help marketers and business leaders drive their marketing efforts for the coming year.
TORONTO, Nov. 23, 2023 (Globe Newswire) — AI technology has made significant advances this year, forcing brands and marketers to adapt or risk being left behind. Although difficult, this change has proven valuable across all types of industries, with 33% of respondents using AI almost every day. yearbook's questionnaire. Additionally, 76% expect this technology to revolutionize the marketing industry in the next three years.
In its fifth edition, yearbook Explore the impact of AI on digital marketing and provide actionable insights into future trends for businesses seeking a competitive advantage. This whitepaper, available for free download from The Influence Agency's website, takes readers forward with expert predictions about the transformative power of AI, while also providing retrospective analysis.
[Kickstart your 2024 digital marketing strategy with The Yearbook.]
AI has given companies the ability to gain deeper insights into consumer behavior and go beyond traditional capabilities to create personalized solutions. Key highlights include:
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Navigate authenticity and innovation with virtual influencers led by Tia, The Influence Agency's unique virtual influencer.
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Insights from exclusive interviews with TikTok creators Matt Benfield and Omar Ahmed About the evolution of content and the art of storytelling.
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Practical tips for successful cross-generational marketing when Gen Alpha joins the chat.
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Why AI won't replace creativity — Innovative ways to work with AI, not against it.
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A blueprint for diversifying your digital ad spend and its importance during a recession.
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Quick trend insights for 2024 (and beyond).
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First-party data and statistics on AI and digital marketing.
“There has never been a better time to focus on digital marketing. As AI continues to evolve and hone its capabilities, a proactive approach is the only way for brands to stay ahead.” Noah Parker, partner and vice president of operations at The Influence Agency. “The Yearbook is more than just a guide. It's a vital resource created by our award-winning marketing team, enabling experts to provide proven strategies and unique insights into industry-specific trends. This will enable them to harness the power of AI for sustainable success.”
yearbook Give your readers an immersive experience whether they press play on the page or through behind-the-scenes videos, roundtable discussions, and more.
About Influence Agency
institutions of influence (Globe and Mail's Top 100 Growth Companies in Canada in 2022 and 2023; Summit Creative Award 2021 and 2022 Winner, InfluenceTHIS 2019 Award Winner) is a digital marketing agency based in Toronto, Canada. Since its founding in 2017, the company has established itself as one of North America's most sought-after agencies for strategizing and executing some of the largest influencer and digital marketing campaigns. They have collaborated with prominent brands such as: Jamison Vitamins, Staples, Rakuten, Napoleon, UNICEF— An impressive roster that continues to grow!
Media inquiries:
Tanya Cruz
institutions of influence
Tcruz@theinfluenceagency.com
416.254.2944
