Highlighting the conference, Zach Kass, former head of Go To Market at OpenAI, unpacks the future of AI in digital marketing. He aims to provide participants with a roadmap to unlocking the vast potential of AI technology, navigating its complexities, and harnessing its power for brand growth.
Exploring the intersection between K-POP and brand engagement
The global phenomenon of K-Pop goes beyond its infectious music and energetic performances, and has profoundly influenced fashion trends around the world. Jungsuk Jay Lee, chief ecosystem officer at NAVER Z Corp (ZEPETO), is poised to explore the future of the intersection of K-pop and brand engagement.
Lee's presentation will explore how brands can leverage K-Pop's global popularity along with new technology. We also dive into how Web3, virtual humans, and the Metaverse are impacting fan engagement and brand storytelling.
Brands define purpose and drive meaningful change
Ibby Aboutarbouche, former Brand Definition and Purpose Marketing Director at Nike, discusses the process of developing a new brand definition strategy for the global sportswear giant. This strategy has helped Nike develop and achieve goals such as innovative collaborations with top athletes and empowering displaced populations through sport.
He also shares his experience as a brand marketing consultant for Arsenal Football Club and marketing director for Neymar Junior and Cristiano Ronaldo, providing valuable insight into how top brands redefine their purpose and drive meaningful rebranding. provide insight.
Engaging young people and the young at heart in the digital age
In a fascinating session dedicated to Generation Alpha, Simon Barnett from Moonbug and Dani Mariano from Razorfish, a company that distributes intellectual property rights for children's entertainment brands such as Blippi and Cocomelon, explore the characteristics and digital habits of this emerging demographic . Gen Alpha is considered the most tech-savvy generation ever, so understanding their preferences is critical for brands looking to create a lasting impact.
In some Asian countries, the aging population has become an important market that cannot be ignored. Wenzhuo Wu of Jing Daily, known as the silver market, provides insight into engaging with mainland China's affluent elderly consumers.
Omnichannel marketing and immersive experience strategies
Joining the impressive lineup is John Danzi, Head of Partnerships APAC for CURIOSITYCHINA by FARFETCH. This leading digital and technology company focuses on China's digital platform for premium and luxury brands. John will share valuable insights into luxury brand positioning and strategies for leveraging his digital marketplace to reach a global audience of discerning shoppers.
Lifestyle brands from around the world share their successful brand stories
Separately, Malin+Goetz CEO Bradley Horowitz shares the marketing strategy that has made the company a leading gender-neutral beauty brand.
Kweichow Moutai senior executives discuss innovative ways to introduce baijiu (traditional Chinese spirit) to young customers, including insights into cross-brand collaborations, product innovations, and the unique characteristics of young mainland Chinese consumers. Share strategies and marketing tactics. This presentation will also highlight the prospects, challenges and opportunities presented by this segment.
Another panel featuring Patrick Garvey of WE ARE Pi, Yoji Mizuguchi of Suntory Holdings, Joanna Monange of Maison 21G, and Julie Nester of Mastercard will discuss creating immersive and memorable brand experiences. Aim to explore innovative approaches to sensory marketing.
Technological advances in OMO (Online Merge Offline) sales and its impact on business growth are highlighted by Jidapa Jiraratnachan of Thailand's Big C Supermarket Chain and Janet of Hong Kong's Hun's Food Group. It will be the focus of a panel discussion featuring Mr. Yuen and moderated by Mr. Anthony Yuy of PHD. Hong Kong.
Strengthening retailer and stakeholder engagement through ESG strategies
As sustainability awareness and conscious consumerism gain momentum, Giovanni Musillo of OnTheList, Asia's pioneering membership flash sale platform, says sustainable practices and a circular economy are key to retail success. Highlight the important impact it has on
In a further insightful discussion, Katsuaki Nagumo of Toridoll, Andrew Yang of Harbor City Estates and Duffy Lau of WPP Group Gray Hong Kong discuss integrating philanthropic and non-profit initiatives into brand strategy. Find out how you can significantly improve customer and employee engagement.
Memes as a digital lingua franca
Memes have been the savior of social interaction for this generation. It brings laughter, eases tension, and brings people together through shared humor. 9GAG & Memeland's Karen Cheng explores the impact of memes on brand engagement and content creation in the Web3 era, starting a broader discussion about the future of digital culture.
The event will feature a “Meet the Leaders” dialogue series with industry luminaries such as Nick Cheuk, Tommie Lo, and KK Tsang. They provide valuable insights into storytelling and creativity, entrepreneurship and AI, as well as tips for joining the advertising industry.
The conference will also feature around 40 local and Asia Pacific exhibitors focused on the latest digital marketing and e-commerce solutions. A variety of workshops on digital marketing and e-commerce will equip participants with practical skills in marketing technology and e-commerce promotion.
Participants can not only participate in networking events, but also connect with marketing services companies in Hong Kong through one-to-one business matching services and explore potential collaboration opportunities.
As the digital marketing and e-commerce landscape continues to evolve, MarketingPulse and eTailingPulse stand out as the leading platforms where industry experts come together to share insights and pave the way for the next wave of innovative digital marketing. Masu.
