Artist marketing platform un:hurd has announced that it has raised six-figure strategic funding to further expand its suite of marketing tools.
un:hurd uses proprietary technology and AI to transform music and social data into impactful promotional campaigns for artists and labels, creating an ecosystem where artists can create, analyze, and promote in one space. Musictech platform.
The number of artists using the un:hurd platform has more than doubled to 70,000 in the last year, including more established artists such as Nigerian superstar Mr. Eazi and Grammy-nominated Tayla Parks. Also includes artists. un:hurd helped the artist generate her 81 million Spotify streams in 2023.
The company will use this investment to deploy a suite of data and AI-driven capabilities to help artists more effectively build, nurture and monetize their audiences.
New features include: fan hubwhich allows artists to collect proprietary data about their fans. AI marketing assistantand new benchmark tool This allows artists to compare themselves to their peers before taking action to beat similar artists.
Finally, un:hurd web platform Complement your existing iOS app, appeal to managers and record labels, and enable global expansion into new regions around the world.
Most of these tools are available now, and some will be released in the coming weeks.
The funding round includes:
- Willard Ahdritz, founder and chairman of Kobalt Music, through his new company Ahdritz & Co.
- Hazel Savage, co-founder of Musiio (acquired by Soundcloud in 2022).
- Mr. Eazi is a Nigerian superstar and Chief Investment Officer of Zagadat Capital.
- Sam Feld, Dutch DJ and record producer.
un:hurd founder Alex Brees explains that un:hurd's evolution is in response to the changing needs of artists he has observed over the past year.
“We spent a lot of time talking to our 70,000-strong artist community in 129 countries, and this set of new features was created to give artists even more power.
From using AI to create marketing strategies and content ideas to running automated ads on TikTok and collecting fan data through fan hubs, we've become your virtual marketing team, helping artists Accelerate and enhance your most important marketing efforts. ”
Willard Erdlitz, founder and chairman of Cobalt Music, added:
“I’ve really enjoyed working with Alex and the team at un:hurd over the last 12 months.
I wanted to strengthen my commitment to going hard to support new developments that could change the landscape for independent artists in the market. ”
