Hooker Furnishings has expanded its marketing leadership team to strengthen its global brand marketing and communications strategy.
Cameron Cook-Sellers has joined the company as Vice President of Brand Marketing & Communications. In this new role, he will oversee marketing, growth marketing and insights, partnerships and licensing, and global communications for the brand. In her new role, she will report to her chief marketing officer, Johne Albanese.
“Cameron is an experienced global marketer with over 18 years of experience creating strategic multi-channel brand-building campaigns that drive revenue and increase awareness,” said Albanese. Ta. “We look forward to having her join our team and bring fresh energy and marketing innovation. We are thrilled that she will be instrumental in leading our brand into an exciting new chapter for our customers and consumers. I am confident that he will play an important role.”
Cook-Sellers recently joined the company from Lowe's Home Improvement, where she spent six years in the marketing department. At Lowe's, he held several positions including Partnerships and Sponsorship Brand Management, Kitchen and Bath Brands, including Marketing Manager, Consumer Engagement, and Media Marketing Manager.
She has marketing experience in the home furnishings industry with major brands such as Palliser Furniture and Natuzzi, where she held director-level marketing positions. Previously, she held roles in PR, marketing communications, and e-commerce at Four She Hands, an interior consulting firm serving the design channel, and a Design Management Company. Senior she served as her account manager.
Cameron joins Hooker Furnishings' marketing leadership team, along with Kenji Reddick, vice president of marketing creative, interior design and events. Reddick, who joined the company in March 2023, will continue to be responsible for establishing the company's creative vision across a wide range of creative initiatives, and will play a pivotal role in the growth of the company's interior design channel. She will also have the additional responsibility of leading the company's events and hospitality efforts.
“I'm thrilled to be joining the great Hooker Furnishings team to continue building on the brand's momentum,” said Cooke-Sellers. “I believe strongly in the impact that brands, their products, and the communities we serve have on millions of people.”
“With Cameron and Kenzie working with me as marketing leaders and supported by the extremely talented group of marketing professionals who make up our marketing team, we have the talent we need to truly drive our growth. You get the bandwidth, you get the organizational structure. It is and always will be a company,” Albanese said.
Headquartered in Martinsville, Virginia, Hooker Furnishings ranks as the nation's largest publicly traded furniture manufacturer with 12 operations. These brands include Hooker Furniture, Bradington-Young, HF Custom, Shenandoah Furniture, H Contract, M, BOBO Intriguing Objects, Pulaski Furniture, Samuel Lawrence Furniture, Prime Resource International, Samuel Lawrence Hospitality, and Sunset West. Hooker Furnishings Corporation's headquarters and upholstery manufacturing facilities are located throughout Virginia and North Carolina, with showrooms in High Point, North Carolina, Atlanta, Georgia, Las Vegas, Nevada, and Ho Chi Minh City, Vietnam. Hooker Furnishings operates distribution centers in the United States, China, and Vietnam. The company's stock is listed on the Nasdaq Global Select Market under the symbol HOFT.
