tick tock held its largest Creator Summit to date and used the event to announce two major changes to monetization. creativity program Beta has ended and we are expanding into a second live subscription Beyond live content.
As you may know, the Creativity Program replaces the $1 billion Get Creators Fund that TikTok established in 2020. We first introduced our creativity program around this time last year, and only paid for videos longer than 60 seconds. .
As TikTok revealed at its event, For creators: Future Format Summit Now, in Los Angeles, that provision remains in place once the program exits beta, but one thing remains. That's the name. TikTok went from creator fund to creativity program and now a (perhaps permanent?) name Creator reward program.
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TikTok said the rewards program would be released in the coming weeks “with some improvements,” but did not provide details on what those improvements would be. The program pays creators for their videos based on four criteria: originality, playback time, search value, and audience engagement.
TikTok says creators participating in the program can expect to earn 20 times more than Creator Fund. (We recently wrote about how much creators are making on TikTok compared to YouTube and TikTok, if you're interested.) At today's Summit, we'll discuss how much the platform has made in the past six months. It added that total revenue for creators has increased by 250%. He has doubled the number of creators earning more than $50,000 per month from the Creator Rewards Program.
We don't know if eligibility for the rewards program will change once the beta ends, but for now, creators 18 and older in the US, UK, Brazil, France, Germany, Japan, and South Korea can participate. Be old, have at least 10,000 followers, and at least 100,000 views in the last 30 days.
Now, next subscriptionwhich can also be a huge source of revenue for creators.
This monetization feature, introduced in 2022, is basically equivalent to TikTok's monetization feature. YouTube channel membership and Subscribe to Twitch channel
. TikTok also rewards paying viewers with things like exclusive content and his VIP emojis, but unlike YouTube and his Twitch, TikTok only allows creators to offer subscriptions if they go live streaming. I was there.
until now. Soon, this feature will also be renamed. live subscription Just subscription–We will also expand the scope to creators who create VOD content.
“Subscriptions will initially be available to creators by invitation only, but in the coming weeks eligible creators will be able to sign up to add value and strengthen their community through exclusive content and perks. “We're giving you access to new ways to offer opportunities to our most engaged community, helping you connect even more deeply with the creators you love,” TikTok says.
It's unclear whether subscriptions will ever become widely available like the Creator Rewards Program, but at least for now, they offer some creators one way to make money.
“There is nothing more important to me than championing and championing the creator community. [and] We remain focused on ensuring TikTok is a place where everyone can pursue their passions. ” adam pressersaid TikTok's head of operations, trust and safety in a statement. “We continue to earn the trust of creators as an industry leader in safety and security, while continuing to explore new opportunities to maximize the creator experience.”
If you're confused about name changes and policies, betas and invite only, and whether you can actually make money using any of these features, you're probably not alone.
TikTok seems to be aware of this. Because his third big announcement today was yet another rebrand. creator portalis becoming creator academyIt is intended to be a “comprehensive educational hub,” offering “creators of all levels regularly updated resources, courses, articles, videos, and insights, as well as additional information on how to get started on TikTok.” “We will provide guidance.”
This hub specifically includes information about the “analysis and mechanics” of TikTok's creator monetization features.
Creator Academy is currently in testing and will be available in the coming weeks.
