As a leading sports betting and media company, Rivalry offers fully compliant online betting on esports, traditional sports, and casino for the next generation of bettors. Headquartered in Toronto, Ontario, we currently operate in more than 20 jurisdictions, have held an Isle of Man license since 2018, and have an internet gaming registration for Ontario's competitive market.
SBC Summit Rio is a conference and trade show designed to bring together senior Brazilian and international executives and provide insight into the rapidly expanding Brazilian market. This year's event, scheduled for March 6, 2024, is expected to be attended by more than 3,000 industry professionals from the domestic sports betting and iGaming sectors.
At the summit, Mr. Gonçalves, along with executives from Brazil's gambling industry, will “Influencers: The next frontier of social media marketing.” The panel discussion will discuss the role of influencer marketing in the region, including its ability to generate engagement and build community, best practices for operators, and protecting young players.
It should be noted that Brazil is an important market for the company and it operates there through an Isle of Man license. The agency is closely monitoring the jurisdiction's plans to move to a fully regulated iGaming model and plans to apply for a license. The company believes that its established brand identity and local customer base will put it in pole position to capture a significant share of the market.
Rivalry will also have a representative at this week's NEXT Summit New York 2024, to be held March 6-7, 2024 in Manhattan, New York City. There, he participated in a panel titled “Navigating the Gen Z Realm: Sports Betting in the Age of Internet Culture,” which explored new player acquisition and engagement in sports betting amid Gen Z's changing spending habits. Look for trends.
Last month, the leading iGaming brand for Millennial and Gen Z players also unveiled part of its 2024 business plan. In an update, the company said that after a successful 2023, it is ready to continue on this path in the new year. This year, the company aims to double down on proven marketing strategies that impact business operations.
The company also plans to expand its casino B2B opportunities, as its games have demonstrated the ability to attract the under-30 demographic and generate revenue. Product innovation is also high on the list, with the company gearing up for 2024 with new releases and enhancements to its current product suite across even higher-margin verticals such as sportsbooks and casinos.
Source: GMB
