Written by Stephen Nellis
(Reuters) – International Business Machines said on Wednesday that initial tests of Adobe's generative artificial intelligence (AI) tools showed improved productivity.
IBM said it is using Adobe's tools that can generate images from text-based prompts to aid marketing campaigns. This is an early test of Adobe's strategy to create AI systems trained on proprietary data with legal guarantees against lawsuits, a strategy Adobe says will help attract large companies. I'm looking forward to it.
Billy Seabrook, global chief design officer for IBM's consulting division, said the division's 1,600 designers use Adobe tools to quickly generate ideas and use them in different parts of marketing campaigns. He said he created a variation of.
“The end-to-end cycle normally takes two weeks, but it has been shortened to two days,” Seabrook told Reuters.
Overall, IBM said designers will be 10x more productive, allowing them to spend more time brainstorming and storyboarding instead of generating minor design variations.
Seabrook said that in the short term, the most likely impact of using new tools on design industry employment would be to do more work with existing teams.
“Typically there are rules for prioritizing what big bets to pursue and what staff to commit to a problem. In theory, you have more headroom to focus on some of the other issues. It will spread further,” he said. He said.
The long-term impact on employment is less clear. Seabrook said recent IBM survey data showed that most business leaders believe designers are more important than ever.
“They have to be almost sensemakers and quality checkers of the output of the generative AI, and they also need a little bit of empathy in the room to help train, fine-tune, and curate that AI.” said Seabrook.
But elsewhere in the survey data, “everyone agrees that employment will decline,” Seabrook said. “I’m looking forward to seeing what happens.”
(Reporting by Stephen Nellis in San Francisco; Editing by Michael Perry)
