The Board's first mission is to introduce select mid-market brands from around the world to the only platform specifically designed to accelerate their unique growth goals and opportunities.
Boston, March 6, 2024–(BUSINESS WIRE)–FutureSightTM, a digital marketing analytics platform designed to help mid-market brands improve business outcomes, today announced the addition of Josh Chasin, a 30+ year marketing, research and audience engagement veteran, to its new advisory board. It was announced that he had been selected. Now emerging from stealth mode in the midmarket, the FutureSight platform provides enterprise and large midmarket brands with the insights, control, and capabilities they need to drive predictable results and growth. I've been doing it. Chasin will serve on the advisory board alongside Strata founder Joy Baer. Doug Knopper, founder of FreeWheel, and Manu Mathew, founder of VisualIQ. The Board's first mission is to introduce the FutureSight platform to the mid-market brand leaders it is designed to serve.
Mr. Chasin most recently served as Chief Measurement Officer at VideoAmp and is well known to many for his significant leadership at ComsScore, Arbitron, Simmons Market Research Bureau, and his own consulting firm, Warp Speed Marketing. Masu. He is also a past president of the Market Research Council and recipient of the esteemed Irwin Efron Demystification Award.
FutureSight was created by two media professionals: Marylois Snowman and Jenna Umbrianna. They initially built a platform for enterprise and upper-mid market brands. The platform was used to inform and execute predictable omnichannel channel campaigns, resulting in an average 5-10% revenue increase. ROI. Due to the size and breadth of the market, Snowman and Umbrianna have appointed Chasin, Baer, Knopper and Mathew to lead FutureSight's broader midmarket expansion.
“We are truly honored to welcome Josh and the esteemed members of our advisory board,” said Snowman. “Their wealth of experience and proven ability to achieve results is unparalleled. “The main objective of our Board of Directors is to strategically identify our markets.” “We empower mid-market brands that have traditionally been ignored. Our joint goal is to give these brands the tools they need to exceed expectations and empower them to drive the growth they deserve. It is to do.”
FutureSight is designed to serve mid-market brands that typically spend $1 million to $50 million across digital advertising channels.
“Many of the cutting-edge tools that modern businesses routinely use to achieve predictable success are not readily available to marketers, which is why they are becoming increasingly regulated,” Umbrianna said. In a world without cookies, they have risen to the challenge.'' Limited visibility. ”
According to Chasin, “This is about to change as FutureSight uses the best of machine learning to solve this problem by telling you exactly where to invest for the best results. By the end of this quarter, mid-market banks, auto retailers, furniture retailers, franchisees, and law firms will have access to the same level of sophisticated marketing analytics currently available to the largest national brands. “FutureSight is democratizing MarSci for a whole new class of advertisers, and our formal launch is committed to that. We've made adjustments.”
Additionally, FutureSight was recently approved to join the Snowflake Marketplace, democratizing access to the platform.
The official release of FutureSight is currently scheduled for later this quarter. In advance, FutureSight's founders and board of advisors have introduced the platform to 20 brands they consider “ideal” for the platform based on size, modernity, and future growth potential.
About Future Site
FutureSight is a digital marketing analytics platform designed to help mid-market brands improve business outcomes. In today's market, brand leaders need to accomplish more with less. Powered by machine learning and an award-winning multi-touch attribution model, FutureSight gives users a complete picture of how their digital marketing investments impact sales, optimizing campaigns and driving maximum ROI and growth. empower you to take the actions you need to confidently do. This is guaranteed. To learn more about us, please visit https://futuresight.online/.
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