Despite the growing influence of artificial intelligence (AI), soft skills are the most sought-after skills by marketing industry employers in Asia Pacific. In fact, communication is the most in-demand skill in any field, and it is the second most in-demand skill in marketing in the APAC region and globally.
In fact, the demand for communication skills has increased exponentially over the years as marketers focus on cultivating customer relationships, building thought leadership, proving ROI, and securing budgets to build memorable brands. .
Don't miss: Study: 93.5% of brands prefer LinkedIn for social media marketing campaigns
These are the results of LinkedIn's “Most In-demand Marketing Skills” data, which also highlighted that analytical skills are the fastest growing soft skills each year.
Specifically, in Asia Pacific, strategy, customer relationship management, and problem solving ranked 6th, 10th, and 18th, respectively.
Companies are looking for marketers with critical analytical skills such as critical thinking and problem solving to make smart decisions, and this demand suggests companies are optimizing growth through hiring. I am.
“To keep up with technological advancements, businesses are using analytical skills and creativity to solve problems and leverage results-driven digital marketing strategies to drive long-term growth and build brand reputation. We're also looking for modern marketers who can.'' Matt Tindale, Head of Enterprise, APAC, LinkedIn Marketing Solutions.
“Strong communications are essential to building trusted customer and stakeholder relationships, demonstrating financial fluency and ROI, amplifying executive voice, and building memorable brands.” he explained.
Other in-demand skills in marketing in the APAC region include, in order of demand, digital marketing, social media, marketing strategy, project management, and sales.
Skills needed in every industry
Human-centered soft skills are always the place to invest, with communication, customer service, and leadership taking first, second, and third place, respectively.
Skills such as project management, teamwork, and problem solving are also among the top 10 most in-demand skills.
One of the skills that has grown most rapidly in demand over the same period from 2022 and compared to 2023 is adaptability.
Adaptability is mission-critical for both people and organizations, and as the pace of change in the world of work is expected to become even faster, adaptability helps us stay flexible and calm amidst these changes. LinkedIn said in a blog post.
Related article:
Marketers, here are 10 trends to watch in 2024
These are the key trends that will shape the communications landscape in 2024
Research: Only 64% of Singapore employees are confident in their skills to advance their careers
