Advantage Solutions today announced that it is merging five creative agencies: AMP Agency, Upshot, Hatch, Genome and SmallTalk to form a new integrated marketing agency operating under the Amp banner.
Combining capabilities in digital marketing, brand creative and design, content creation, performance media, and digital products, Amp has a new shared vision to “redefine the marketing landscape by delivering world-class services.” We are a comprehensive marketing agency with the aim of said Michael Misch, the agency's new president.
Misch, who previously led AMP Agency, said merging agencies under one banner was a response to growing client demand to demonstrate both short-term marketing performance and long-term brand-building growth. He said this was to respond to the situation.
“We have been quietly preparing for this moment, and there has never been a more important time for our industry,” Misch said. “Consolidating five mid-sized agencies into one business unit will give him the agility, expertise and ability to innovate at the speed he needs to make a meaningful impact on his brand partners.”
As one agency with diverse capabilities, Amp makes it easier and more efficient to connect brands with their target audiences across every touchpoint in the marketing funnel.
The combination of what Misch calls “the best talent from the best markets” and a strong suite of features will enable the new Amp to compete with some of the most influential agencies in the digital brand management space.
“With creative, media and technology at our core, we are poised to make our mark with the AI-driven work that is coming to market,” he says.
New Amp features include brand development and design. Creative solutions across digital, social, video and other media. Data analysis. Product experience including UX, UI, and technical development. Experiential marketing. media and performance. Social, PR and influencer marketing. and strategy and insight.
“Bringing it together as a dynamic growth service with a fresh new brand is the clear next step in providing a seamless experience for our clients who are under increasing pressure to grow through today's challenging business environment.” said Lisa Hurst, chief client officer and former chief client officer at Amp. Close-up shot of head.
The combined organization will continue to operate from existing locations in New York, Boston, Chicago, Los Angeles, San Francisco and Seattle.
