Before the advent of the Internet, traditional marketing was static, consisting primarily of print, radio, and television advertising, with no interaction with customers.
As technology has advanced at breakneck speed over the past three decades, including the invention of smartphones and social media, the need for companies to adjust their marketing strategies is moving faster than the information superhighway.
By incorporating analytics such as search engine optimization (SEO), businesses can now interact with their customers on a much more personal and cost-effective level than was imaginable in the pre-Internet era. Masu.
Because people spend so much time in front of computer and mobile screens, companies are hiring digital marketing leaders to develop advertising strategies through email, content marketing, search platforms, and social media. . Earning her MBA in Digital Marketing will help leaders meet this growing demand and gain the skills needed to effectively lead digital marketing teams.
Boise State University's online Master of Business Administration in Marketing Leadership provides the strategic and analytical skills to lead your organization in a digital world filled with data about customers, products, and interactions.
Benefits of digital marketing
As technology continues to advance, businesses need to leverage digital marketing to expand their reach. Here are the nine most common benefits of using digital marketing.
- Global expansion — Thanks to the Internet, marketing is no longer geographically limited to the smallest or largest companies. All of them can reach customers anywhere in the world. Digital marketing can also help you increase your visibility and grow your business.
- local reach — Despite being able to reach a global audience, local customers remain important to most businesses. SEO and targeted advertising to local areas can help increase awareness and drive customers into your business's physical doors.
- at a lower cost — Affordability is a particularly attractive advantage for digital marketing, and it also levels the playing field for small businesses competing with larger companies through SEO, content marketing, and social media.
- easy to learn — The key to digital marketing is making a difference for your specific business. The tools to learn how to get started are not difficult, but the level of difficulty will vary depending on the goals and scope of your campaign.
- effective targeting — Using SEO, pay-per-click, or social media demographic information, businesses can use data to find the right audience for their campaigns. Effective targeting also provides information about changes in customer behavior, allowing businesses to make changes on the fly.
- multiple strategies — Strategies such as SEO-based content creation, search engine marketing, social paid advertising, video marketing, forum participation, local search, remarketing and social media, influencer and email marketing are part of a company's overall marketing strategy. helps in the formation of
- Multiple content types — Content types like blogs, podcasts, mailers, e-books, visual content, infographics, whitepapers, quizzes, social media posts, webinars, increased engagement, analytics and optimization are ways to showcase your brand online.
- Increased engagement — Companies can further drive digital marketing as users interact by liking photos, sharing blog posts, saving videos, and clicking paid ads. can. Best of all, these interactions are measurable.
- Analysis and optimization — Measuring campaign effectiveness in real time allows businesses to correct mistakes and learn what is best to use in future campaigns.
Meet your challenges with an MBA in Digital Marketing
The MBA in Digital Marketing prepares students to tackle digital marketing at the top level. Boise State University's online MBA in Marketing Leadership includes her three courses focused on leading and managing marketing teams.
BUSMBA 541 Marketing Leadership: This course prepares students to lead marketing departments, sales departments, and internal innovation processes by testing the role of marketing leader.
BUSMBA 542 Digital Marketing Management: This course focuses on combining digital marketing tools to maximize effectiveness and explains how to use marketing metrics to monitor effectiveness and maximize return on investment.
BUSMBA 543 Strategic Project Management: This course examines the challenges of managing multiple products and services at different stages of the product lifecycle, with an emphasis on value propositions, including pricing strategy.
The skills you learn in these courses are essential to succeed in a digital marketing environment that is sure to continue to grow with technology.
Ready to earn more company leads with an MBA in Digital Marketing? Attend an online information session or connect with a student success coach to learn more about Boise State University's Online MBA with a Marketing Leadership Emphasis Let's learn.
