DUBLIN, September 21, 2023 (Globe Newswire) — The “Digital Marketing Market by Digital Channels, End-Use Industries and Regions 2023-2028” report has been added. ResearchAndMarkets.com Recruitment.
The global digital marketing market is experiencing significant growth and will reach USD 322.2 billion in 2022. Industry experts predict that it will expand further in the coming years and by 2028 the market will reach US$ 689.8 billion. This impressive growth trajectory has a compound annual growth rate (CAGR) of 13.62% for the period 2023-2028.
Several key factors are driving the growth of this market, including widespread access to high-speed internet, increasing number of connected devices, and continued technological advancements.
Digital marketing involves the promotion of products and services through various digital and social media channels. Digital marketing leverages techniques such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email, content, and influencer marketing to increase brand awareness and generate valuable leads. We aim to produce.
North America has emerged as the largest market for digital marketing due to factors such as the proliferation of mobile devices and high-speed internet access. Additionally, the region is witnessing continued technological advancements in the digital marketing industry with the rise of numerous social media platforms.
Digital marketing has many advantages compared to traditional marketing methods. This allows for precise audience targeting based on demographics, interests, and behavior, while also allowing for the customization of campaigns to individual customer needs and preferences. Data analysis plays a vital role in measuring the effectiveness of marketing efforts, optimizing campaigns, and achieving better results.
Digital marketing tools provide insights into various metrics such as website traffic, click-through rates, conversion rates, and customer engagement, allowing businesses to deeply understand consumer behavior. As a result, digital marketing has become an essential part of modern marketing strategies, allowing businesses to effectively connect and engage with potential customers.
As the Internet becomes more ubiquitous, more individuals are relying on digital channels to make purchasing decisions. Businesses are responding by leveraging digital technology to reach target audiences, increase engagement, and drive profitability and growth. This trend, coupled with the growing penetration of connected devices, has fostered a robust digital ecosystem supported by a large number of media companies and information and communication technology (ICT) service providers, further strengthening market prospects.
Furthermore, the increasing usage of mobile devices such as smartphones and tablets, coupled with the emergence of various social media platforms and proliferation of video content, is creating lucrative growth opportunities for the market. The shift to digital, personalized experiences is driving businesses to invest in digital marketing and expanding their customer base.
The growing popularity of online shopping and the flourishing e-commerce industry, supported by the widespread adoption of omnichannel marketing by companies aiming to provide a seamless customer experience, are also further contributing to the market growth. Innovative technological advances, especially the integration of artificial intelligence (AI) and machine learning (ML) for real-time data analysis and optimized marketing strategies, are further propelling the market expansion.
The report also provides a comprehensive analysis of the competitive landscape within the global Digital Marketing market. The report covers important aspects such as market structure, market share among key players, player positioning, top-performing strategies, competitive dashboards, and company valuations to operate in this dynamic industry. Provide valuable insights to businesses.
Key questions answered in this report
- How big will the global digital marketing market be in 2022?
- What is the expected growth rate of the global digital marketing market from 2023 to 2028?
- What are the key factors driving the global digital marketing market?
- What impact has COVID-19 had on the global digital marketing market?
- What is the collapse of the global digital marketing market based on digital channels?
- What are the key regions in the global digital marketing market?
- Who are the key players/companies in the global digital marketing market?
Key attributes:
| report attributes | detail |
| number of pages | 144 |
| Forecast period | 2022-2028 |
| Estimated market value in 2022 (USD) | $322.2 billion |
| Projected market value to 2028 (USD) | $689.8 billion |
| compound annual growth rate | 13.5% |
| Target area | global |
Competitive environment:
Targeted companies include:
- 97th floor
- cuker
- destructive advertising
- ignite visualization
- location 3 media
- PB&J Promotion LLC
- Rise Interactive (Quad)
- Split Leaf LLC
- Thrive Internet Marketing Agency
- TopSpot Internet Marketing
- WebFX
- Webimax
Key market segmentation:
Digital channel insights:
- email marketing
- Search engine optimization (SEO)
- Interactive consumer website
- Online/display advertising
- Blogging and podcasting (including microblogging)
- social network marketing
- mobile marketing
- viral marketing
- Digital OOH media
- online video marketing
- others
End-use industry insights:
- car
- BFSI
- education
- government
- health care
- media and entertainment
- others
Regional insights:
North America
Asia Pacific
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- others
Europe
- Germany
- France
- England
- Italy
- Spain
- Russia
- others
latin america
- Brazil
- Mexico
- others
- middle east and africa
For more information on this report, please visit https://www.researchandmarkets.com/r/5epxno.
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