TikTok is eliminating the confusing TikTok Creator Fund and replacing it with the TikTok “Creativity Program Beta.” This appears to be designed to encourage longer-form content, and is only slightly less confusing. The video hosting platform announced in a press release on Monday that the $2 billion TikTok Creator Fund will close on Dec. 16 in the U.S., U.K., France, and Germany. Instead, eligible creators are encouraged to apply to the new TikTok Creativity Program.
According to a blog post on Monday, users who are 18 or older, have at least 10,000 followers, and have viewed at least 100,000 times in 30 days are eligible to participate in the new initiative. However, unlike his old TikTok Creator Fund, which was open to most videos that complied with the terms of service, this new fund is a bit more limited. The video must reach his 1,000 views, must not be in duet/stitch/photo mode, must not be sponsored content, and must comply with our Terms of Service. Video monetization may be refused, but the user has 30 days from receiving the notification to appeal the decision.
To increase your chances of getting a big payout, TikTok recommends creating videos on your blog that are at least one minute long, and “30 minutes” at most. Uploads longer than 20 minutes appear to be impossible at this time, and a TikTok spokesperson did not clarify whether it is a feature of the TikTok Creativity Program, despite answering several other questions about the program. I didn't.
The much-criticized TikTok Creator Fund was established in spring 2021 with $200 million and eventually grew to $2 billion, available to all eligible creators. That may seem like a lot of money, but when spread across 1 million creators, the payout becomes incredibly small…
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*First published: November 8, 2023 at 12:19pm CST
Stephen Asearch
Steven Asarch is an internet culture reporter covering Twitch and YouTube. After he graduated from Baruch College, he wrote for IBT Media, Newsweek, and Insider. In 2021, he executive produced the Discovery+ documentary series “Onion in Real Life.”
