USTA Board of Directors Annual Meeting Begins with Marketing & Communications Committee
March 8, 2024
COLUMBUS, OH — The 2024 American Trotting Association Annual Board of Directors began Friday (March 8) at 5 p.m. at the Columbus Hilton at Easton Hotel with a meeting of the Marketing and Communications Committee.
The Board of Directors' annual meeting began with a meeting of the Marketing and Communications Committee. Photo by USTA/Mark Hall.
After welcoming remarks and a roll call from USTA Director of Marketing and Communications Dan Leary, committee co-chair Ashley Tetrick spoke about the need to be involved in social media and the importance of being active in promoting the sport. We discussed sex.
The agenda includes a summary of 2023 results for the organization's eight social media platforms, UStrotting (Facebook, Twitter, Instagram, YouTube, TikTok) and HarnessRacingFanzone (Facebook, Twitter, Instagram) and its 140,990 followers on these platforms. It was included. The presentation included highlights from the past year and goals for the social media team.
For the first time in 2023, the USTA team of Wendy Ross, Kyle Credit, Rich Johnston, and Mark Hall was able to execute 17 social media campaigns, resulting in 13.2 million impressions and over 752,000 engagements. , the rate was 5.6 percent. The cost is $0.75 per 1,000 cases, which is significantly lower than the overall industry average of $5.
In the education segment of the agenda, Ross and Credit discussed planning and execution, scheduling and analyzing results, and explained what works best on different platforms.
The Broadcasting Commission's recommendations on the breakdown of the 2024 Broadcasting Fund Awards, which will award a total of $125,000 to 19 different organizations, have been released. The categories were programs related to live television, internet-based live streaming, and social media human interest.
Lastly, there was a presentation of a new harness racing website being created to attract new fans of harness racing.
The annual general meeting continues on Saturday morning (March 9) with Executive Committee meetings at 8:30 a.m., Board public session at 10 a.m., and President's Awards presented by Dan Daly and Joe Morris An annual awards luncheon will be held.Horse Racing Committee (2 p.m.) and Registration Committee 4 p.m.
The day's events conclude with a reception at 6 p.m.
On Sunday (March 10), two more committees will meet (Finance Committee at 9 a.m. and Rules Committee at 10:30 a.m.), followed by the board's closing session at 11:30 a.m. ing.
