Why not start your career in social media marketing? It's a smart move.
According to LinkedIn, there are currently 860,000 job openings for digital marketing specialists alone. Also, with over 4.65 billion social media users worldwide, the demand for social media marketing skills has never been higher.
All of this means that if you want to compete in the digital marketing space, you have to be able to keep up. A social media marketing course can help you with that.
Build a strong social media foundation, strengthen your skill set, and gain the credibility you need to establish yourself as a strong candidate.
All you have to do is decide on the correct course. Then you will become golden.
17 social media marketing courses to watch out for
free social media marketing course
There are plenty of free courses, so you don't have to go over your budget.
Basic knowledge about digital advertising is available for free. Simply choose the course that best suits you and build your basic skills from there.
Paid Social Media Marketing Course
If you can invest in a paid social media course, it may be worth expanding your education through deeper knowledge.
Take your social media marketing training to the next level by choosing from a variety of courses on social media platforms, content curation, business growth, and more.
Social Media Marketing Certification
If you want to learn social media marketing and add it to your existing qualifications, earning a social media certification is the best way to go.
In addition to improving your social media game, you can also place yourself in the top tier of marketing professionals by taking the social marketing certification exam.
With so many courses and decisions to consider, where do you start?
Let's take a look at some of our favorites from this list.
free social media marketing course
1. Meta Blueprint Marketing Course for Business
Basic social media marketing course for small businesses.
Administrator: Meta
If you own a small business, you might be looking for a Facebook blueprint to help you get into social media.
Meta does something even better by providing a blueprint for all your social media platforms.
At Meta, we have a variety of digital marketing courses designed to help you take your business online, teaching you how to identify potential customers, understand your target audience, set goals, and tell your business story.
By working with real-life examples, you'll learn how to apply the lessons to your own business to succeed on social media.
2. Master TikTok
Harness the power of TikTok to add value to your brand.
Administrator: skill share
While you're focusing on marketing on Facebook, Instagram, and YouTube, don't forget about TikTok.
It's not all about dance moves, transitions, challenges, and trends. This is a participatory social media platform that offers great potential for your brand.
In this free course, you'll learn exactly how the TikTok algorithm works, how to create and edit your own videos, and (hopefully) even go viral.
So whether you're creating videos for fun or trying to increase brand awareness, you'll know what you're doing at each step.
Paid Social Media Marketing Course
1. Social Media Marketing Crash Course
A crash course in social media marketing, strategy, and management.
Fee: 995 euros
Administrator: growth tribe
In just two days, you can take Growth Tribe's ultimate digital marketing course. This is a crash course in social media perfect for everyone, from beginners to freelancers to business owners.
Talk to top marketing experts and learn the basics of internet marketing, content strategy, community building, influencer marketing, and more.
Everything you need to create and measure a healthy social media strategy in one compact course.
2. Digital marketing course
Social media tools for engagement, activation, conversion, and retention.
Fee: $1,390
Administrator: hyper island
Do you know how to use internet marketing to identify and engage your target audience? This social media course from Hyper Island will show you how.
Learn how to use all the right digital marketing tools to attract your online audience, convert them into leads, and achieve your goals.
Learn social media marketing strategy, content strategy, analytics, and more. All of this is designed to help you better understand your customers and achieve your goals.
3. Retention and engagement
Understand how to retain, activate, and engage users.
Fee: $1,995 annual site membership
Administrator: reforge
Acquiring new users is another thing. It’s another thing to convert, engage and retain them. That's what this in-depth course from Reforget will teach you.
From retention analysis to activation and engagement strategies, learn the framework you need to improve retention and increase profitability.
Social Media Course with Certification
1. Social media marketing tips
Market your business on social media using simple tips and tools.
Fee: $20 (approx.)
Administrator: LinkedIn Learning
Whether you are interested in promoting your business on one social media platform or across multiple platforms, you need certain tools at your disposal.
This affordable certification course from Linkedin Learning will give you all the tips you need, from writing content and tackling influencer marketing to using Google Analytics and enhancing your social media marketing campaigns.
Once you're done, you can show off your certificate on your LinkedIn profile and get even more kudos.
2. Social Media Marketing Certification Course
Develop the social marketing skills you need to grow your business.
Fee: $199
Administrator: Futsuite
If you're looking for recognition in your industry, this certification course from Hootsuite will give you just that.
Learn the components of social media strategy, content marketing, community building, and how to measure success. Plus, earn an online certificate to prove your newfound expertise.
3. Digital communication certificate
Learn how to create social media content and increase engagement.
Fee: 995 euros
Administrator: growth tribe
Whether you're a digital marketing consultant, commerce manager, or part of a social media team, it's beneficial to learn how to increase engagement across multiple platforms.
Learn how to create an effective communication strategy, optimize your content, and build your brand identity. You can also earn a certificate in digital communications at the same time.
Is a Social Media Marketing Certification Worth It?
Let's start with some recommendations for social media certifications. However, there are many other great digital marketing certifications out there.
But why bother doing them, especially when they're expensive? Honestly, yes.
Social media marketing is much more than just showing off some witty captions on Facebook. It's about building your brand, driving traffic, increasing sales, and creating sharp, well-curated interactions between your brand and your consumers.
Good marketers make it look easy. This is why a beginner is mistakenly thought that he is only one viral dance attempt away from breaking the internet.
But that's not all. This is where social media marketing certifications can be an advantage.
Not only will you receive the relevant training you need in an ever-evolving industry, but you'll also earn certified certifications. All of this will help improve your skill level and performance, increasing your chances of getting a job.
So, if you want to move into social media marketing, start by improving your own skills.
For a position that's growing 30% faster than other marketing departments, it's the smartest way to do what's best.
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Featured Image: Ground Photography/Shutterstock
