In a bid to strengthen its digital presence, L&T Finance, a prominent non-banking financial company, has appointed Gigesh Gangadharan, former head of digital marketing at Godrej Consumer Products, as its new head of digital marketing.
Mr. Gangadharan brings a wealth of experience gained from working with reputed companies such as Indiamart Intermesh, MEC Interaction, Colgate Palmolive, L'Oréal India, Star India and Sanofi. His expertise spans various aspects of digital marketing, making him a valuable addition to the L&T Finance team.
In his new role, Mr. Gangadharan will spearhead go-to-market (GTM) strategies across all categories, oversee customer relationship management (CRM) and online reputation management (ORM), and develop a robust digital strategy to strengthen the marketplace. Build the foundation of your ecosystem. Overall customer experience. This strategic appointment underlines L&T Finance's commitment to staying ahead of the curve in the digital realm and providing superior service to its customers.
During his career, Mr. Gangadharan has demonstrated his proficiency in leading cross-functional teams in devising and executing innovative digital strategies for fragrance, personal care, and wellness brands. His leadership has seamlessly integrated his AI-powered chatbot and personalized recommendation engine into the customer journey, increasing engagement by 25% and subsequently increasing repeat purchases by 20%. did.
Additionally, Mr. Gangadharan's strategic acumen played a pivotal role in leveraging analytical insights to optimize campaign performance to exceed ROI expectations. Through his meticulous targeting, messaging and channel allocation strategies, he achieved his laudable 25% increase in conversions, further cementing his reputation as a pioneer in the digital marketing realm. .
Gangadharan's appointment reflects L&T Finance's strategic focus on leveraging digital innovation to deepen customer connections and drive business growth. With his leadership and expertise, L&T Finance aims to strengthen its digital marketing efforts and deliver unparalleled value to its stakeholders.
