Mobile network Giffgaff has selected Splendid Communications after a competitive bidding process. The agency will work with Gifgaf's in-house team to provide strategic and creative communications for the brand's key growth stages.
Splendid's remit includes creative campaigns, news media capabilities, crisis communications and stakeholder engagement. In addition, creative and strategic activities drive the mobile operator's entire product range and brand objectives.
The account will be led by Jess Proudfoot, director of Splendid.
Alec Samways, CEO of Splendid Communications, said: The pitching process was a lot of fun and Giff Gaff saw the energy and enthusiasm the team had heading into the briefing and it was a game we really wanted to win. Our people-first philosophy and GiffGaff's consumer empowerment are a perfect match.
“There is considerable confusion and questionable practices in the telecommunications industry, including mid-contract price gouging, so we are excited to work with a brand that values fairness.”
In 2023, Giffgaff launched its latest brand strategy called “We're Up to Good.” According to the network provider, its purpose is to: “Break the status quo” By leading the refurbished terminal market by offering alternative monthly contracts and pay-as-you-go offers. Gifgaff received his B Corp certification in the same year.
Georgina Bramall, Director of Marketing Strategy and Planning at GiffGaff, said: We're looking for partners who can deliver big ideas and ownership-worthy moments that make a name for themselves, while at the same time demonstrating the ability to jump on trending news and deliver stories across a variety of channels as part of everyday life. I did.
“Splendid brought great strategic thinking and creativity. We look forward to working with them to bring our value, flexibility and simplicity to more people than ever before. ”
Global PR firm MSL held a UK account prior to Mr Splendid's appointment.
Chris McCafferty, chief executive of MSL UK, said: “We have loved working with Giffgaf over the past year and are looking forward to seeing them grow even better in 2024.” said.
Splendid is ranked 74th in PRWeek UK's latest Top 150 PR Consultancy Firms ranking, with revenues of £5.8m in 2022.
Last year, the company was shortlisted in PRWeek UK’s 2023 Great Places to Work Awards in the Mental Health Champion and Medium-sized Agencies (30-99 employees) categories.
