Students in VIU's Master of Business Administration program hone their skills in the field of digital marketing.
More than 100 MBA students earned the Digital Marketing Associate certification this year. This is the first class to earn this certification thanks to a partnership with the Digital Marketing Institute.
Incorporating this certification into an MBA curriculum is an opportunity for aspiring digital marketers to strengthen their expertise and understanding in this field.
This partnership ensures that graduates are equipped with the essential tools to not only survive, but succeed in their careers.
This globally recognized program focuses on a balanced combination of theoretical and practical knowledge, especially in marketing and technology courses.
Topics include the fundamentals of digital marketing, emerging technologies, enterprise social media, digital mindset, and social customer service. Students will learn how to use tools and tactics to effectively market their business, add value, and drive organizational growth.
“The College of Business Marketing Department is excited to offer this certification to our students through the highly regarded Digital Marketing Institute,” said Jennifer Ford, department chair and professor of marketing. “Achieving the Digital Marketing Associate certification gives graduates a competitive advantage in the marketplace and expands career opportunities.”
Sourab Sarin, a current MBA student, is already using the skills he learned in the program to open up new opportunities for employers. He works as a junior assistant at his IG Wealth Management.
“I am improving my digital marketing skills and managing customer acquisition campaigns for my employer. This certification has been a driving force in my career growth and our company's business development. SEO, Data Analytics, Pay Per Click Focusing on key digital marketing skills such as It solidifies my position in the asset management field, which is key to building and sustaining business.”
For those looking to break into the world of digital marketing, this certification is a great opportunity to gain a skill set that will make your resume stand out from the crowd.
Vaidehi Sayar is a Master of Business Administration student at VIU. She is from Mumbai, India and she came to Canada in 2022 to look for her potential job. With her experience in the retail and e-commerce field, she aims to grow in this industry. Apart from that, she is currently interning in the marketing department at VIU.
