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LTK Connected TV is the first of its kind and extends brands' creator marketing strategies with LTK Creator content available for instant purchase through the Connected TV platform.
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LTK 360 is a 24/7, full-funnel measurement and analytics platform that helps brands understand every aspect of their creators' marketing efforts in one place.
Dallas, March 13, 2024–(BUSINESS WIRE)–LTK, the platform that powers Creator Commerce™, helps brands accelerate their creator marketing programs with LTK 360, connected TV (CTV) advertising and full-funnel influencer marketing measurement and analytics. We have announced two new solutions to help you with your platform. These services come at a time when brands are increasingly looking for innovative ways to engage consumers and maximize the impact of their marketing investments, relying on the authenticity of creators and the trust of consumers. Masu.
Reach new viewers with LTK Connected TV (CTV)
LTK is announcing a first-of-its-kind service that allows brands to use content from LTK creators to create CTV ad spots that are instantly available for purchase from the creator's LTK Shop. Brands can maximize their investment in creators to reach more shoppers, increase brand awareness, and drive sales while saving time and budget compared to traditional TV ad production. Masu. LTK creators will have increased exposure for their LTK shops and new ways to earn money through LTK.
A recent LTK study with Northwestern University found that creator marketing and CTV are the top two areas of growth in marketing investment for global brands this year. LTK CTV advertising allows brands to take advantage of this medium and the authentic message of his LTK creators. Especially since creators are trusted more than brand advertising or friends and family.
Revolutionize creator measurement with LTK 360
LTK 360 is an all-new real-time, full-funnel measurement and analytics platform for brands with unparalleled insights from LTK's 40+ million monthly shoppers and 13 years of proprietary data. Powered by LTK AI, his LTK 360 gives brands a comprehensive view of their creators' marketing efforts and investments, allowing them to measure their success and make decisions more strategically. . These include:
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Earned media value (EMV): Showcase the media value earned from LTK creator content and identify value beyond sales and conversions.
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Top funnel performance: Measure awareness metrics, cross-platform reach and engagement.
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New transportation visualization: Demonstrate Top Traffic Generating Influencers (TPI™)
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Bottom funnel engagement: Detail the closest sales metric, such as ROAS.
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Campaign tiering: Provides overlays and displays of multi-tiered campaign views to streamline analysis.
“These new features are a game-changer for our brand partners as LTK CTV advertising expands possibilities by investing in creators and reaching larger audiences through this growing medium. Our unique analytics capabilities highlight LTK's commitment to helping our brand partners “understand and value the full impact of their creators' marketing efforts,” said Rodney, Head of Brand Platform Marketing at LTK. Mason said.
The release of LTK 360 is the latest example of how LTK is leveraging AI to power tools for both brands and creators. LTK Marketplace allows creators to connect directly with brands and apply for brand partnership opportunities, increasing the number of weekly brand creator campaigns by a whopping 300% and increasing the number of businesses in the influencer industry. The way we do things has changed. LTK Match.AI instantly matches campaign creators and brands to maximize performance.
LTK is also developing a unique CTV ad campaign with LTK Co-Founder and President Amber Venz Box to tell LTK's founding story and increase awareness for marketers. Visit LTK CTV to see the campaign.
Learn more about LTK Connected TV and LTK 360.
About LTK
The inventor of creator commerce, LTK is a trusted and effective platform for creators and their businesses by strengthening and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, LTK's mission is to help creators become as financially successful as possible. Premium lifestyle creators in more than 150 countries drive more than $4.1 billion in annual retail sales through the LTK platform. Today, 40 million consumers each month turn to Her LTK Creators on the Her LTK shopping platform to find inspiration and instantly shop styles recommended by their favorite creators. Additionally, over 7,000 brands have partnered with her LTK to access a global creator network of content that converts based on performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, Texas and currently operates on five continents. To download the LTK Shopping app, search for Her LTK in the App Store or Google Play.
For the latest information on LTK, please follow Shop.LTK.
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