job description
We're looking for a Marketing Operations Specialist or Manager with demonstrated hands-on experience implementing programs and campaigns using HubSpot's Marketing and Sales Hub.
The ideal candidate will manage our marketing technology stack to help our marketing and sales teams complete tasks faster and free up team members to focus on more complex tasks.
You will be familiar with automating marketing and sales processes using marketing tools such as Google Marketing Platform, Media Campaign Management, and be able to configure, create, and report on Hubspot dashboards.
In collaboration with the Head of Marketing and MD, you are an experienced and certified HubSpot enterprise user who works well as a self-starter as well as part of a team. Must be highly organized and able to juggle multiple priorities and meet appropriate deadlines. You must provide daily and weekly updates on the status of the project to management.
About us
Founded in 2009, Eco-Business is an independent media and business intelligence company specializing in sustainable development and ESG performance.
We publish high quality, trusted news and views in multimedia formats on business and policy developments around the world, with a focus on sustainability and ESG. Our platform contains his archive of over 10 years of information on local and global sustainable development issues.
Its content is categorized and searchable by the United Nations' 17 Sustainable Development Goals (SDGs) and core sustainability topics, and provides important information for individuals and organizations to publish jobs, events, press releases, and research. It also provides a platform.
We provide research and consulting on a wide range of issues that create strategic value for our partners and clients. We also own and build thought leadership platforms that inform policy decisions, improve business practices and foster collaboration across sectors.
Over the past decade, our story and efforts have been internationally recognized, winning multiple regional and international awards. We act with a single goal: to have a positive impact on society and the environment. Our company is proud to announce that in 2023 he received the B Corporation certification.
Headquartered in Singapore, Eco-Business has offices in Beijing, Hong Kong, Manila, Kuala Lumpur, Jakarta and New York, with correspondents in major cities around the world.
Our partners include the world's largest brands, Fortune 500 companies, multinational corporations, governments, multilateral institutions, civil society organizations, and philanthropic foundations that align with our values and mission.
role
You will support team leaders across multiple project accounts with marketing automation and inbound strategy execution.
Key responsibilities include:
- Onboarding and implementing the HubSpot portal for new teams and projects
- Create and manage email campaigns including landing pages, forms, workflows, template designs (emails and landing pages), CTAs, and more within the HubSpot platform.
- We handle data syncing, mapping, and integration with external platforms such as Linkedin, Jotform, and Google Suite.
- Segment your list based on behaviors such as past email engagements and website interactions (content downloads, site page visits, etc.).
- Measure results and optimize lead nurturing workflows for these segments to convert leads into customers
- We strive to minimize list degradation and unsubscribes while increasing email sending productivity.
- Develop tests and optimize results
- Establish and maintain scalable processes that ensure campaign and lead management best practices
- Analytical skills suitable for campaign measurement and knowledge of key marketing campaign metrics.
Main requirements:
- 2+ years of experience with HubSpot Marketing Hub Professional and Sales Hub Professional.
- Solid understanding of performance marketing, conversion, and online customer acquisition.
- Proficient in data processing, analysis, and reporting.
- Familiarity with popular HubSpot tools and strategies, including lifecycle stages, email nurturing, sales pipelines, ticket pipelines, CRM properties, email marketing, workflows, chatbots, and pop-ups.
- Experience working directly with sales, marketing, business associates and multiple stakeholders.
- disciplinary team.
- Emphasis on deadlines.
Nice to have:
- Confident presentation skills, ability to clearly explain abstract ideas
- Avid consumer of all types of media
- have a sense of humor
- Passion and knowledge of eco business brands
All shortlisted applicants will be required to take a written or video test before proceeding to an interview.
To apply, email Natasha van Cuylenburg (natasha.vancuylenburg@eco-business.com) or Choo Wee Ang (choowee.ang) with the role, cover letter, resume, and link to work samples in the subject line. Please send. @eco-business.com) and Jessica Team (jcheam@eco-business.com)
