There is not a single talent whose value has been devalued under coach Olufemi Oguntum. They have broken the stereotypes and gained supremacy in multimedia channels. How he cracked the code to attracting, retaining and cultivating his biggest media sensations and personalities to enviable heights is perhaps the key to his social trajectory and his personal journey. hidden inside.
When you meet Olufemi, you are struck by his resourcefulness and eerie demeanor, characteristic of someone who is confident in his stride and ability to open wide doors and make things happen. This 33-year-old dandy is mostly decked out in caftans. Phila Broda Shaggi is the only skit creator to win the Africa Magic Viewers' Choice Award twice. Shaggy also etched her own name on her badge of fame under his watch. Olufemi brokers perhaps the largest endorsement of talent he manages.
Before Olufemi wandered behind Broda Shaggi or signed up for Layi Wasabi, there was a communications enthusiast who interned at Red Media Africa in 2013. She works closely with the founding team of the prestigious The Future Awards Africa to manage its projects and social media footprint. After making his mark in other portfolios, he left Ghana in search of the next big thing. When he was brought back to reality, and Ghana did not fulfill his promise, the optimistic Olufemi flew back to his homeland by land. After working with another her PR agency based in Lagos, Olufemi decided to take the plunge and start her own media company Penzerville Her Africa.
In 2015, Penzerville focused on influencer marketing with modest success. The company has since become the go-to agency for top brands such as Bolt, Microsoft, Wema Bank, Google, YouTube, and Red Bull to name a few. To put it in perspective, when we wanted to reach a wider audience of young people on social media and potentially spread our campaign, Penzaarville Africa became our first choice. Mr. Olufemi sealed his passion for digital marketing by organizing a first-of-its-kind conference to lead the conversation on innovation, communication and social media. Called the “Handle It Africa” conference, it was first held in March 2017. For three years, the conference has served a major purpose in Nigeria's digital marketing ecosystem as a melting pot of key stakeholders in the communications and social media sector.
We bring together insights from running a digital marketing agency and hosting the largest conference to critically examine Nigeria's creative digital economy. You've probably met a trailblazer who has the foresight to spot opportunities and proves his brilliance by being results-oriented.
But how does he translate his talent for creating buzz for major brands into a successful career in talent management? The meeting led to a formal working relationship with Broda Shaggi in 2019. Olufemi's intellectual acumen, infectious personality and hard work were the empirical evidence Broda Shaggi needed to make the decision to settle on him as manager. After five years and countless endorsements, they never looked back.
If there's one thing Olufemi has that makes him better than the average talent manager, it's his ability to identify artistic potential early and provide indisputable value. How else do you explain his move to go full throttle to sign the fastest growing comedian and content creator Isaac Olayiwola (Rai Wasabi) in the third quarter of 2023?
When he's not brokering deals on behalf of talent, he consults and strategizes with other creators who aren't directly signed to his talent management company on the next big thing that will shake up Zuckerberg's platform. will be established. Most notable is a recent and brilliantly executed one. Ororiebi and party Dedicated to the widely loved Tomike Adeoye. A celebration of Nigeria's party culture (Owambe)opulence and grandeur, Olufemi did not miss the opportunity to make a further statement as a formidable force.
When asked what the future holds, Olufemi says he wants to build an agency with the most dynamic talent in digital content production. This allows him to benefit from a more diverse talent pool while being known for bringing the best opportunities to his agencies similar to the world's biggest talents such as William Morris Endeavor (WME) and Creative Artists Agency (CAA). You can continue to contribute and represent.
Olufemi Oguntum, who was an early believer in the vast potential of the creative digital economy in Nigeria and paid the price for it, was recently recognized by YNaija as one of the top 50 voices in the media industry. He is also one of his 35 under 35 marketing communications professionals in Nigeria.
Relentless and always seeking more, Olufemi has set out on his own path and carved out a niche for himself as a relentless force that is here to stay. He never stops building important relationships and making great connections. This will continue to make him important and allow him to further open the door to endless possibilities.
