CrowdTangle will no longer be available in August of this year.
What is SOMAR most likely to replace CrowdTangle News? In a major development, Meta has announced that it will be shutting down its social media analytics tool CrowdTangle this August. Like others, we wondered what might be the alternative. Digital marketing expert Anish Thapar answered our questions for the same.
Anish Thapar said, “SOMAR will most likely replace CrowdTangle, which is scheduled to close on August 14, 2024. However, it is too early to comment on whether SOMAR is better than CrowdTangle. There is,” he said.
What is Somar?
According to SOMAR's website, “SOMAR, the Meta Content Library and Content Library API, provides comprehensive access to the complete public content archive from Facebook and Instagram. Researchers can refer to the detailed documentation. to learn more about how to use these products.”
Additionally, “The Meta Content Library and Content Library API provide near real-time public content from Facebook and Instagram. You can also get content details such as the post's owner and the number of reactions and shares. Meta Content Library includes the following.” :
Facebook: Posts and information shared to pages, groups, and events
Instagram: Posts and information shared by business and creator accounts
Post view data: Number of times a post or Reel appeared on screen
Geographic data: Available in most countries and regions, but excluded from countries where Meta is evaluating legal and compliance requirements. ”
“The Meta Content Library is hosted by the Meta Platform. The Content Library API is hosted within SOMAR's secure virtual data enclave. Researchers can use SOMAR's secure environment to publish from the API. Access and analyze your data. Learn more about access to the Meta Content Library. To apply, click the 'Request Access' button at the bottom of this page. I conclude.
(Stay tuned to Rozana's spokesperson for more news besides What is SOMAR most likely to replace CrowdTangle news?)
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