Customer relationship management (CRM) platforms are essential for small and medium-sized businesses, but many companies lack advanced tools that can help sales and marketing teams send personalized emails to hundreds of contacts. The best CRM email marketing software offers customizable newsletter and email templates, drag-and-drop email editors, and workflow automation tools.
Your team can securely automate marketing campaigns and store customer data using an email marketing CRM. Several email CRM platforms offer free plans, and paid subscriptions range from $6 to $149 for 500 contacts. Explore CRM and email marketing tools that improve customer relationships while supporting your lead generation efforts.
ConvertKit: The Best CRM Email Marketing Service for Creators
ConvertKit caters to coaches, authors, and artists. Free for up to 1,000 subscribers. Send unlimited email marketing campaigns, sell digital products, set up a tip jar, establish subscriptions, and more. Paid subscriptions start at $15 per month for 300 subscribers. Paid plans offer email automation features and additional marketing tools.
[Read more: What Is the Creator Economy, and How Does It Work?]
Constant Contact: The best email marketing tools to integrate
Constant Contact integrates with over 300 apps including Canva, Salesforce, e-commerce sites, and social media platforms. The integration comes with all three service plans. Prices range from $12 to $80 per month for 500 contacts and 50,000 email sends. The service has a 60-day free trial and up to 15% off when you prepay for the year.
This email marketing software provider recommends its standard package ($35) because it includes email and social media marketing channels, an AI content generator, and customer segmentation. Design targeted campaigns with hundreds of drag-and-drop email templates and customizable layouts. The standard package also includes a landing page builder and event management features.
Mailerlite: Free, unlimited, automatic email sequences
Small businesses can use Mailerlite's free plan to automate their email marketing campaigns, or choose the paid version to sell digital products. Email marketing automation features include unlimited automated email sequences, up to 100-step email automation builder, and templates. Monthly pricing ranges from $10 to $20 for 500 contacts and unlimited emails. Save 10% on annual billing and start with a 30-day free trial.
Mailerlite also allows you to build websites and landing pages. E-commerce integrations allow you to send abandoned cart emails and trigger messages based on purchases. Additionally, the CRM and email marketing automation platform is connected to Stripe and is perfect for businesses looking to generate passive income through email marketing efforts.
Campaign Monitor: Optional per-campaign payment pricing
Small sales and marketing teams can use Campaign Monitor's pay per campaign. Priced at $5 per email marketing campaign and $0.01 per recipient, it's perfect for small and seasonal businesses that don't want to pay a monthly fee to implement their marketing strategy. Additionally, Campaign Monitor has three subscription plans, with pricing starting at $11 per month for 500 contacts. Pay-per-campaign and subscription options offer several email marketing features, including customer segmentation tools, email templates, and marketing automation.
[Read more: How to Promote Your Company Newsletter and Grow Readership]
Brevo: For B2B salespeople who need unlimited contacts
Brevo (formerly Sendinblue) offers unlimited contacts with all subscriptions, including the free plan, making it perfect for B2B sales teams with multiple corporate connections. It features over 40 email templates, CRM and marketing automation for 2,000 contacts, and advanced customer segmentation. The free plan allows you to send 300 emails daily. Brevo's paid subscriptions start at $20 per month for 20,000 email sends, with a 10% discount when billed annually.
Brevo not only offers the best email marketing services for B2B sales teams, but also a free sales CRM for lead management and sales automation. Save notes and files with contact details, customize marketing and sales funnels, assess customer lifetime value, and more. The email marketing platform also offers prepaid SMS and WhatsApp credits.
Your team can securely automate marketing campaigns and store customer data using an email marketing CRM.
Copper: The best CRM with email marketing for Gmail users
Copper intuitively integrates with Google Workspace, making it the best CRM with email marketing for Gmail users. Sync seamlessly with Google Calendar, Drive, Contacts, Sheets, and Data Studio. Copper's email CRM features allow you to send bulk emails, segment your audience, and create drip marketing campaigns. Sales automation features allow you to streamline your sales and marketing processes.
Because Copper is a sales CRM platform, it has some features that other email marketing tools don't have, such as task management and team collaboration features. Additionally, the software offers email templates and lead management tools. Pricing ranges from $29 to $134 per user per month for 2,500 to unlimited contacts. Save up to $420 on annual billing.
Omnisend: SMS and email marketing capabilities
Omnisend is a great text and email marketing tool for small businesses, as even the free plan comes with 60 free SMS messages per month. This robust email marketing automation platform features customizable email templates, SMS and email opt-in pages, and many workflow automation features for e-commerce, SMS, and email marketing. You can store contact data for unlimited prospects, and the free plan lets you reach up to 250 contacts by sending 500 emails per month. Paid subscriptions start at $16 per month for 500 contacts and 6,000 email sends.
Zoho Campaigns: An inexpensive email marketing automation platform
Zoho Campaigns' most expensive service plan is $6 per month for 500 contacts and unlimited emails, making it the cheapest among paid email marketing CRM software. Save up to 25% when you prepay annually. With the free plan, users are limited to sending 6,000 emails per month and 2,000 contacts per month. Email marketing automation tools include basic and advanced workflow automation with a drag-and-drop interface and templates.
Use email scheduling, A/B testing, and customer segmentation tools. All subscriptions (including free versions) are subject to compliance checks. Zoho Campaigns supports your e-commerce sales and marketing process with automated email campaigns, as well as automated cart abandonment emails and AI-based product recommendations. Alternatively, Zoho CRM is a CRM with email marketing automation features. Provides additional lead generation capabilities and customer insights.
[Read more: A Beginner’s Guide to Creating and Managing an Email Marketing List]
Mailchimp: for multipoint email marketing campaigns
Mailchimp's customer journey builder and email marketing automation tools allow you to use your customer data to develop personalized email campaigns or choose pre-built journeys. The visual editor supports multiple starting and branching points. Small businesses can leverage dynamic content tailored to customer segments and test up to eight email marketing campaign variations. Mailchimp costs between $13 and $20 per month for 500 contacts, 5,000 to 6,000 emails, and an audience of 3 to 5 people. Or you can choose a free plan that allows you to send up to 1,000 emails per month.
GetResponse: for lead generation and sales CRM functionality
GetResponse offers four plans to improve your sales and marketing processes. All include email marketing features, website builders, and lead management tools. Sales teams will appreciate the ability to segment leads by location, action, tag, or lead magnet. They can chat with prospects and build leads, webinars, and sales funnels.
GetResponse has a free plan, with prices ranging from $19 to $119 per month for 1,000 contacts. Save 18% to 30% on a 12-month or 24-month subscription. Paid email marketing tools include unlimited sending, an AI content generator, visual editor, click tracking, and email scheduling.
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