The editors of Solutions Review have compiled a list of the best social media marketing platforms to look at based on reputation, service offerings, and overall user experience.
Social media marketing is one of the fundamental pillars of a successful marketing strategy. However, each platform has different trends and rules, so it can be time-consuming to develop, deploy, and manually maintain your brand presence on each platform. There are many social media marketing tools out there that can help, but finding one with the features your team needs and wants is easier said than done. To make your search a little easier, our editors have highlighted some of the best social media marketing tools and platforms worth considering.
The social media solutions on this list can go a long way in helping businesses streamline the way they interact with their audiences, expand brand awareness, and build meaningful connections with prospective and active customers. The providers on this list were selected using a meta-analysis that combines user sentiment across the web's most trusted software review sites with our own internal criteria.
best social media marketing tools
sprout social
explanation: Sprout Social is an “all-in-one” social media marketing management platform for businesses, agencies, and small businesses. AI-powered tools help businesses personalize social interactions, increase brand awareness, gather customer information, drive sales, improve efficiency, and personalize content. The platform features social media analytics, engagement, publishing, auto-scheduling, social listening, collaboration, workflows, bot builder, and customizable inbox rules, allowing users to reliably and automatically classify inbound marketing messages. , manage and measure.
Futsuite
explanation: Hootsuite is one of the most well-known social media management tools in the marketplace. The platform helps marketers and users publish content, track engagement, monitor trends, compare performance against competitors, leverage paid advertising, and analyze social content. Users can save time and resources by scheduling and managing automatic posts across all major social networks from a single calendar dashboard. Additional social media management and marketing capabilities include AI-powered content creation, social listening, employee advocacy, customer engagement tools, social advertising, and integration with major social media platforms and other applications.
zoho social
explanation: Zoho is a multinational company specializing in software development, cloud computing, and web-based business tools across various business categories. Zoho Social allows marketers to schedule unlimited posts, monitor important metrics, and create custom reports to analyze social media performance. Its features include flexible scheduling tools, public calendars, social media monitoring dashboards, customer interaction tracking, direct messaging, social analytics, content approval workflows, custom reporting, mobile access, integration with Zoho's other marketing tools, and AI. Includes access to Zia. – A powerful assistant designed to help users generate and schedule content.
hubspot
explanation: HubSpot offers a variety of features centered around marketing, sales, and customer service. HubSpot's free CRM connects all the data you need to run effective marketing campaigns, and Marketing Hub comes with easy-to-use customization options. The company's Marketing Hub suite also includes social media marketing tools that help users centrally manage campaigns, monitor customer engagement, and connect business value to social media efforts. Specific features include an AI-powered social post generator, keyword monitoring, out-of-the-box social reporting, and other tools for nurturing customer relationships and increasing brand awareness.
sem rush
explanation: Semrush is an online visibility management SaaS platform and marketing suite for global businesses in industries of all sizes. Its suite includes products for content marketing, SEO, competitor research, pay-per-click (PPC) advertising, social media marketing, and more. The company's social media marketing capabilities include competitor analysis, social calendar management, customizable message templates, conversation tracking, brand reputation management, data-driven recommendations, automated reporting tools, data visualization, community management, and paid advertising. , and tools for drafting, scheduling, and management. Post content to various social media platforms.
Loose
explanation: Loomly is a social media management platform designed to help marketing teams, managers, influencers, marketing agencies, local businesses, and SMBs create and schedule social media posts that resonate with their audiences. Its features include automatic publishing tools, content calendars, audience targeting, sponsored posts, custom user permissions, real-time collaboration features, built-in scheduling, campaign management, hashtag tracking, social analytics, community management, and marketer reach. Contains other tools to help you. Attract new customers and increase online brand awareness.
social pilot
explanation: SocialPilot is a SaaS social media marketing suite for marketing agencies, businesses, creators, professionals, and small businesses looking to improve their social media presence. With support for Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, and other platforms, SocialPilot makes it easy for users to reply to comments, manage their calendars of content, and more. Additional features include social media analytics, bulk scheduling, scheduling tools, social inbox for all major social media sites, team management, ready-to-use content templates, integration with other marketing platforms, and social media generation. Includes an AI assistant to assist you. Ideas, copy, hashtags.
bird eye
explanation: Birdeye is an AI-powered platform designed to help multi-location businesses increase brand awareness, grow social media audiences, and optimize customer experience. For example, an AI-powered social media management toolkit allows users to publish, participate, and report on their efforts on her Facebook, Instagram, YouTube, Google, Twitter, and other platforms. The toolkit includes features such as social media publishing, scheduling, AI-powered content generation, asset libraries, automated workflows, visual content calendars, social engagement monitoring, performance tracking, analytics, and reporting. Masu.
meet edgar
explanation: MeetEdgar is a social media scheduling and management tool created to help freelancers, entrepreneurs, small businesses, and teams create, schedule, publish, and automate their social media content creation efforts. The platform can automatically share posts to her Facebook pages and groups, Instagram feeds and stories, Twitter, Pinterest, and LinkedIn. Other features include unlimited scheduled posts, A/B testing options, link tracking, real-time data insights, and more. The Edgar tool catalogs your team's updates, categorizes them into customizable categories, and publishes them based on scheduling assumptions you set.
Simplification
explanation: Simplified is an AI-powered design and collaboration platform that enables modern marketing teams to create branded content across multiple social channels. For example, the company's social media management tools can integrate with a company's Facebook, LinkedIn, Instagram, Pinterest, Twitter, and Google accounts, allowing users to engage with customers, post content, launch ad campaigns, and manage their accounts in one place. You can easily do it from scratch. Dashboard. Other AI-driven features include content calendar management, automated content creation, social media inboxes, approval workflows, social media listening, custom video thumbnails, and integration with other related marketing tools.
buffer
explanation: Buffer is a streamlined social media management suite that provides publishing, analytics, engagement, and team collaboration tools for businesses. These tools include custom landing pages, performance tracking, social media campaign management, customer engagement, and AI-powered assistants that help users generate content. Users can share content across social media channels like Instagram, LinkedIn, Twitter, Facebook, TikTok, YouTube, Shopify, Pinterest, and other platforms, on automated schedules or at custom times, all from his one dashboard. You can also schedule and publish.
follow
explanation: Act-On offers a suite of marketing solutions that allow marketers to streamline or eliminate many administrative tasks. We automatically track and collect analytics and use that information to improve our marketing practices. Social media automation tools allow marketers to increase brand reputation, drive engagement among their target users, and create tangible value from their social media efforts. Features include social media campaign management, publishing platform, social listening, built-in social media advocacy, performance tracking, reporting dashboard, and more.
Sales manago
explanation: SALESmanago is a no-code CDP and marketing automation platform that combines advanced analytics and AI-powered automation to deliver customizable experiences for fashion, finance, travel, beauty, pharmacy, and other markets. The service's social media marketing and management features include real-time custom audience building, user behavior tracking, sales chat, and more. It also provides users with the features they need to automate social posts, ad campaigns, customer data collection, event tracking, and conversations on Facebook Messenger.
content studio
explanation: ContentStudio is a content marketing and social media management platform for marketing teams, agencies, small businesses, and enterprises. The platform's social media management features help marketers optimize content automation campaigns, set advance posting times across multiple social channels, bulk upload social posts, and automatically reshare evergreen content. Other related features available on the ContentStudio platform include competitor analysis, content approval workflows, social media customer service, multichannel social analytics, automated white-label reporting, social media automation, and more.
promo public
explanation: PromoRepublic is a local marketing intelligence platform that provides multi-location businesses, franchises, and marketing agencies with the tools they need to manage brand consistency, local SEO, reviews, and social media. Social media marketing tools allow users to manage organic and paid social media material from a single platform. Other features include social boosting tools, automatic content localization, dynamic fields, hyperlocalized social ads, automatic scheduling, customizable templates, customer communication management, social listening, and a library of pre-built content templates. included.
napoleon cat
explanation: NapoleonCat is a social media management platform designed to help digital brand owners and marketers grow their brands on social media platforms such as Facebook, Twitter, LinkedIn, YouTube, Instagram, YouTube, and Google My Business. Users can monitor, analyze, automate, schedule, report, and optimize their social media efforts using a suite of social media management tools. These include social media automation features such as social media analytics, customer reporting, social CRM, omnichannel publishing tools, sales, customer service, analytics, ad moderation, scheduling, publishing, and workflow.
story chief
explanation: StoryChief is a centralized, collaborative platform that enables editorial teams and social media managers to distribute content and measure the performance of multichannel content from one place. It can integrate with CMS, DAM, and CRM systems and includes social media tools to automate posts across multiple channels, analyze your accounts, manage a social calendar of posts, track customer engagement analytics, and more. Other features include SEO copywriting assistance, content data management, AI-powered keyword generation, content collaboration, and integrations with platforms like Shopify, Wix, Drupal, Contentful, and WordPress.
