Marketers continue to move from job to job, and more than two-thirds have been in their current job for less than three years.
According to Marketing Week's exclusive career and salary survey, two-thirds (66.3%) of marketers have only been in their current role for up to three years.
A study of over 3,000 marketers found that the majority of marketers are still relatively new to their current role, with only 15.9% having been in the role for more than seven years.
Although this figure is slightly lower than last year's rate of 67.3%, the data shows that some industries retain their roles for long periods of time, which is rare, and job transfers are the norm. It is believed that.
Interestingly, the number of marketers with less than 12 months tenure is at its lowest since 2020. Just over one in five marketers (22.4%) had just started a new job, down from 27.3% who gave the same answer. 2023 – Signals a challenging hiring environment for job-seeking marketers who may choose to stay where they are rather than take on a new role.
Gen They are the most likely to have been in their job for less than 12 months (43.2%), and 95% have been in their current job for less than three years.
Almost a quarter (22.9%) of Gen Y/Millennial marketers have been in their job for less than 12 months, and more than two-thirds (69.2%) have been in their job for less than three years. Gen .
Earlier this year, Marketing Week revealed that more than half of marketers are looking for a new role. Almost three-fifths (61.7%) of Millennial marketers are considering a career change, as are 58.9% of Gen Z and 58.4% of Gen X.
Different generations have different reasons for wanting change. Of course, money is high on the list. More than three-quarters (77.1%) of Gen Z cite financial rewards as a reason to look elsewhere, as do 70.1% of Millennials.
But just over half (55.8%) of Gen Xers also say money is a reason they consider a new job. A similar proportion (55%) of this cohort say the main reason is limited opportunities at their current company.
Over the coming weeks, Marketing Week will be publishing more exclusive news and features based on the results of our 2024 Careers and Salaries Survey. This also includes a deeper analysis of whether role duration is a concern for marketers. Click here to see all the content we've published so far.
