The European non-alcoholic wine and beer market size reached €8.6 billion in 2023 as consumers continue to purchase this category.
The overall market is expected to reach €15.4 billion by 2032, with a growth rate of 6.56% between this year and then, according to a study by the International Market Analysis Research Consulting Group (IMARC).
The group's research analyzed processes, raw materials, packaging types, distribution channels and how the sector is growing both within and outside trade. The report also includes competitor and regional analysis and highlights the latest developments in the market.
The report states that the European low-alcohol and non-alcoholic wine and beer market is “exhibiting significant growth”, driven by growing consumer health consciousness and increased adoption of low-calorie and low-carbohydrate options. He said that they are being promoted in combination.
significant growth
According to the report, the European non-alcoholic wine and beer market is experiencing significant growth due to increasing consumer health awareness towards lower alcoholic beverages and the availability of lower calorie and lower sugar beverage options.
“Increased awareness” of the effects of alcohol consumption is driving demand for non-alcoholic alternatives, but those that offer the taste and experience of traditional alcoholic beverages are driving market growth, the company said. insisted.
Emerging trends in the European non-alcoholic market include investments in research and development activities to “improve the flavor profile and overall quality of non-alcoholic beverages” and “make them more appealing to a wider audience” The report said there was an increase in
option
In addition, the increased availability of non-alcoholic wine and beer products, including craft beer and premium options, through online platforms has also contributed to significant growth.
It also reported that increased marketing and promotional activities by major companies are “further energizing the regional market.”
The report said: “The adoption of innovative packaging and branding strategies is another key trend aimed at attracting younger and health-conscious consumers, and this is expected to drive Europe's It is expected to drive the alcohol wine and beer market.”
