Hill & Knowlton has secured the new mandate from Vision Direct, part of the EssilorLuxottica group, following a competitive proposal process.
For the six-figure holding, H&K will be responsible for Vision Direct's consumer PR and social media across the UK, Spain, Italy, France, Germany and Ireland.
This team develops integrated communications campaigns, social channel strategies, and supports See More Life, the company's communications platform.
H&K will also support Vision Direct's work on brand archetypes to build and deliver a new brand identity.
PRWeek understands there was no existing agency on this account.
Cal Smith Sheerin, Brand and Communications Manager at Vision Direct, said: “We are at a critical point in the evolution of our brand and wanted an agency partner who understood our challenges.
“H&K’s abilities particularly stood out to us. Their social and cultural qualifications were exactly what we were looking for. We were impressed with the team’s creative response on the pitch. We look forward to working closely with you on our growth journey.”
The account will be led by Amaya Alvarez, director of H&K's consumer packaged goods team. He said: “We are excited to support Vision Direct in its mission to ensure it is the most recognized brand for providing high-quality, affordable products to everyone who needs them.” contact lens.
“The duality of a product's functional benefits and a brand's higher purpose in realizing a clearer vision is an ideal challenge opportunity for our team to leverage our brand-building expertise. We are passionate about bringing consumers closer together and this hybrid brief speaks to the heart of what we do best.”
The appointment follows a string of new customer wins for H&K London this year, including Costa Coffee and Hills Pets.
