light
price: $12/month
Perfect for: The Constant Contact Lite plan is a great option for freelancers and sole traders who need easy email and marketing tools.
The cost is $12 per month. Limited to only 1 user and 1 GB of storage, it's perfect for freelancers and solopreneurs looking for a simple solution for their email and digital marketing needs. Perhaps some drawbacks of the Lite plan are the lack of A/B testing, advanced automation features, and contact segmentation. For growing companies that need to expand their marketing efforts, this plan may seem limited.
standard
price: $35/month
Perfect for: This plan is a great option for small teams that need automation, segmentation, and AI features.
The Standard plan is a step up from the Lite plan thanks to advanced marketing features such as A/B testing, contact segmentation, and automation features. Pricing starts at $35 per month.
If you want specific customers along your sales funnel, you can create customized segments based on profiling information, contact details, and tags. There are also A/B testing and social media advertising features that display ads on your target customers' Instagram or Facebook feeds.
premium
price: $80 per month
Perfect for: This plan is a great option for any type of business that needs to onboard unlimited users for advanced segmentation and SEO.
The Premium plan includes all the features offered in the Lite and Premium plans. Additionally, it includes premium features for advertising and retargeting in Google Ad Manager, providing personalized content for advanced segmentation and step-by-step recommendations for SEO.
The premium plan costs $80 per month. It's also the only plan that supports unlimited users, whereas the Standard plan is limited to three users. Additionally, the maximum storage capacity is 25GB.
Which plan should I choose?
The constant contact plan you choose will depend on your specific needs, the size of your business, and your objectives. If you need more than two user accounts and more storage space, the premium plan is the best option. If you are a solopreneur or freelancer and need advanced email or digital marketing features essential to your marketing capabilities, your best bet is to choose the Standard or Premium plans.
