elizabeth jackson
BETHESDA, Md., March 20, 2024 (Globe Newswire) — Collage Group, a leading provider of cultural intelligence, today names Elizabeth Jackson as its first Chief Marketing Officer, a pillar that drives the organization's growth. announced the appointment. As an experienced CMO, she has over 30 years of experience in marketing, strategy, insight and new product innovation.
“A highly skilled business leader and entrepreneur, Elizabeth brings a passion for research, data and insights, as well as expertise in brand building, lead generation and expanding into new areas.” says founder David Wellish. “Adding proven professionals to our team is undoubtedly another key element in our growth journey as we support America's leading brands in achieving cultural fluency. It will be.”
Jackson began her career in marketing at Procter & Gamble and Campbell Soup Company. She has led global businesses with P&L responsibilities in multiple areas including advertising technology, baby technology, CPG, consumer durables, food and beverage, health technology, mobile connectivity, and SaaS. Jackson has run her own marketing consulting firm for over 10 years and has worked with marketing clients such as Church & Dwight, Dunkin' Brands, Energizer, Gillette, Playtex, Timex, and VF Corporation. He has played a key role in developing and driving strategies.
Additionally, for the past 12 years, Jackson has served as CMO and Head of Strategy at Summer Infant, Hook Logic (sold to Criteo), DOTS Technology, and KVH.
“I am excited to join the Collage Group family and look forward to working with the talented leadership team as we support the needs of America's most iconic brands,” said Jackson. Stated. “As we continue to invest in data assets, best-in-class products, and actionable insights, we are partnering with marketing and insight experts to leverage the exceptional value that Collage Group provides to help segment, brand, and , and want to identify untapped opportunities in the market to grow the business.”
In 2022, Collage Group received $25 million in growth capital. The funding will be focused on product development to drive strategic growth and building a lineup of top talent like Jackson and the rest of the executive team. In the last quarter of 2023, the company launched a new AI-powered software solution that provides instant access to competitive intelligence and brand-specific insights to drive action for marketing and insight leaders. I launched a certain fluen.ci. Jackson will focus on accelerating product adoption in the market and developing long-term strategic growth plans.
About collage groups
Collage Group is a trusted partner and cultural intelligence provider for more than 300 iconic brands across 12 industries. For more than a decade, we've been helping marketers and insight professionals build authentic connections with America's diverse consumers. Brands leverage our deep consumer research, AI-powered insights, and strategic cultural expertise to develop cultural fluency and create impactful brands that accelerate brand growth and ROI. Create efficient campaigns. See why industry-leading brands turn to Collage Group for cultural intelligence and strategic expertise.
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CONTACT: Quintin Simmons Collage Group qsimmons@collagegroup.com
