March is the first month of the long-awaited and beloved season of spring. The winter hibernation and stagnation are over. Not only does nature wake up, but customers are also becoming more active shoppers. The timing could not be more perfect for pressing the speed pedal on your email marketing engine. This is where our March newsletter ideas come into the picture, designed to captivate and keep your audience engaged.
As we march into spring, we see a parade of small yet significant events and observances. Some last just a day, while others spread throughout the month: Women’s Day, St. Patrick’s Day, Mardi Gras, National Reading Month, and even Easter, which comes early in 2024.
Apart from holidays and festivals, companies are welcome to test new marketing ideas, play with social themes, raise awareness, and enjoy the season of rejuvenation. Follow our guide to March email newsletter ideas and examples to infuse new initiatives into your marketing plan after winter slumber. Pat yourself on the back—February, the month of the longest period of stagnation, is over.
People get excited as the season changes, especially when the grey, cold period transforms into a bright and warm one. Even though these changes are slow, everyone looks forward to warmer weather, sun, outdoor activities, special foods, and holiday gatherings. As for businesses, they gain new opportunities to cater to consumer needs, expectations, and behaviors. They effectively facilitate new leads and sales by following the new season’s characteristics.
Spring is a wonderful time to start something fresh and new. It could be your theme for the entire first month. Astronomically speaking, March 20 is the first day of spring. It is when the Earth’s equator is aligned directly with the sun on the vernal equinox. So, you have plenty of time to run the “First Day of Spring” campaign and celebrate the new season.
There are also many other small yet significant events and month-long observances and awareness causes, from National Anthem Day to Easter, which takes place on March 31 this year.
Here are events, festivals, and month-long celebrations that you may use during March to connect with your audience.
One-day holidays:
- Mardi Gras (the end of February)
- World Compliment Day (March 1)
- National Dadgum That’s Good Day (March 1)
- National Anthem Day (March 3)
- World Wildlife Day (March 3)
- National Dress Day (March 6)
- National Employee Appreciation Day (first Friday)
- International Women’s Day (March 8)
- Holi (March 8)
- International Day of Awesomeness (March 10)
- National Plant a Flower Day (March 12)
- Daylight Savings (second Sunday of March)
- Pi Day (March 14)
- Equal Pay Day (mid of March)
- St. Patrick’s Day (March 17)
- First day of Spring (March 19-21)
- National Flower Day (March 21)
- World Down Syndrome Day (March 21)
- First day of Ramadan (varies, end of March)
- Earth Hour (March 25)
- Vietnam Veterans Day (March 29)
- MLB Opening Day (varies, end of March)
- International Transgender Day of Visibility (March 31)
- Easter (March 31, 2024)
Month-long celebrations:
- Women’s History Month
- Asset Management Month
- Cerebral Palsy Awareness Month
- Colorectal Cancer Awareness Month
- Craft Month
- National Reading Month
- Endometriosis Awareness Month
- Epilepsy Awareness Month
- Kidney Cancer Awareness Month
- Myeloma Action Month
- Multiple Sclerosis Awareness Month
- Red Cross Month
- Social Work Month
- Bisexual Health Awareness Month
- Developmental Disabilities Awareness Month
- Disability Awareness Month
- Caffeine Awareness Month
- Ethics Awareness Month
- Expanding Girls’ Horizons in Science and Engineering Month
- Greek American Heritage Month
- Irish American Heritage Month
Niche-specific holidays and events:
- World Teen Mental Wellness Day (March 2)
- Dr. Seuss Day (March 2)
- I Want You to Be Happy Day (March 3)
- Grammar Day (March 4)
- Pound Cake Day (March 4)
- Sons Day (March 4)
- Employee Appreciation Day (first Friday of March)
- Cheese Doodle Day (March 5)
- Dentist’s Day (March 6)
- Oreo Cookie Day (March 6)
- Be Heard Day (March 7)
- Cereal Day (March 7)
- Barbie Day (March 9)
- Get Over It Day (March 9)
- Mario Day (March 10)
- Worship of Tools Day (March 11)
- Working Moms Day (March 12)
- Good Samaritan Day (March 13)
- Potato Chip Day (March 14)
- Everything You Do Is Right Day (March 16)
- Absolutely Incredible Kid Day (third Thursday)
- Awkward Moments Day (March 18)
- Let’s Laugh Day (March 14)
- Proposal Day (March 20)
- Ravioli Day (March 20)
- Single Parent Day (March 21)
- World Down Syndrome Day (March 21)
- Goof Off Day (March 22)
- Near Miss Day (March 23)
- Puppy Day (March 23)
- Cocktail Day (March 24)
- Tolkien Reading Day (March 25)
- Spinach Day (March 26)
- Mom and Pop Business Owners Day (March 29)
- Vietnam War Veterans Day (March 29)
- Doctors Day (March 30)
- Crayon Day (March 31)
- Prom Day (March 31)
Email marketing calendar for March by Flowium
The March theme is spring, freshness, and rejuvenation, but other events and observances may also help your company become an integral part of customers’ lifestyles and meet their moods. There are many ways to include a wider variety of holidays in your marketing plan. Take the opportunity to introduce your client base to lessons learned through women’s history, healthy eating habits, Irish American Heritage, or some local wildlife. Consider the following ideas to freshen up your campaigns with new offers and ways to connect with consumers.
Raise Awareness on Equal Pay Day
The second Tuesday of March sees one of the most important days for all workers around the World: Equal Pay Day. Established to address the gender wage gap, today, it expands to LGBTQIA workers, moms, part-time workers, and seasonal workers. So, it covers pretty much all members of your target market.
Ideally, the event is about bringing awareness and legitimacy to the issue of pay discrimination worldwide. However, it does not mean you should be somber. Lighten up the mood and make this day one to remember for your clients. Reinforce your brand identity and improve customer relationships by showing your concerns about that problem. Support the Equal Pay Today campaign by educating your clients through facts and stats, donating money, or sharing real-life stories. Encourage employee dialogue around the topic to promote equal pay and show your corporate culture.
Appreciate Your Customers on World Compliment Day
Appreciation is the foundation of strong relationships with customers. It makes them want to cooperate and collaborate with your brand and choose your products over others. Compliments help to achieve that. According to studies, being paid a compliment lights up the same parts of your brain when you get paid a monetary award. Therefore, the more you appreciate your customers, the more productive your marketing efforts will be.
World Compliment Day is the perfect opportunity to introduce an appreciation campaign in your marketing plan. Start simple: pay a compliment to your subscribers. Make it personalized and send it at the right time of the day. Use Postcards to create a proper ambiance through modern styles and designs. If you want to capitalize on that, you may send a heartfelt message from your founder. Mention “gift inside” in the subject line, and you will certainly increase open rates.
Nurture Customers on Daylight Savings Day
Daylight Savings Day occurs in the middle of March each year. Although the exact date varies, it is a good excuse to communicate with your customers. After all, summertime is officially to come. There are some interesting ideas retailers can adopt to benefit from this event.
For instance, they may embrace the theme of “springing forward,” help customers take advantage of the growing daylight through helpful listicles, align products with the extra hour of light, inject some humor and personality into marketing campaigns, and, most importantly, offer a limited-time discount that goes perfectly with the name of the event.
Bonjour Paris Email
Email from Clear
From a marketing point of view, March can be tough for generating leads and sales. Some of the biggest holidays, such as Christmas and Valentine’s Day, are over, so people are slightly exhausted. Upcoming sale events like Easter are in April (or, in the case of 2024, at the end of March). Finally, other small observances and festivals do not cause the same onslaught of seasonal messages.
But it is not time to stay low. When played right, the beginning of the season can be as fruitful as any others. One of the best ways to draw attention to your brand and generate traffic is to catch up with the email design trends and mainstreams and meet your audience where they are.
Spring and a fresh start are themes of March that almost every niche may exploit. The market warmly welcomes them because everyone is in the same mood. On top of that, companies may benefit from events and holidays. Here are some ideas for you.
Spring Theme
Refresh mailbox
Spring is a breath of fresh air, so give subscribers something brand-new and unexpected instead of the usual seasonal clichés. You may break free from stale messages by introducing trends or putting a new spin on classic themes, such as new spring merchandise collections. It is the perfect time to try animations, gamified experiences, a new color palette, or a strategy.
March Email Business Account feature highlights
Offer springtime incentives
Incentives are among the best ways to drag your customers into the sales funnel. Discount codes can be so influential that over 60% of recipients will have an impulse to buy something from you. March is a great month to try this strategy because consumers are ready for a change and need a small nudge to update their wardrobe or get some useful stuff for outside activities. Try one of these time-proven incentives: coupon, reward points, gift with purchase, or free shipping.
Spring Cleaning
March is the period of cleaning and organizing. Make your brand useful for your customers by providing invaluable tips and knowledge to do these tasks efficiently. For instance, you may offer multiple resources regarding cleaning, compose a “get tidy” checklist or share tips. Include product recommendations and cross-sell your services and items that might come in handy.
Email from The Laundress
Easter
According to Statista, over 80% of respondents intended to celebrate Easter, making it one of the most anticipated holidays in spring. It opens some golden opportunities for email marketers across niches. Usually, it takes the whole weekend (Easter Monday is an official holiday in Canada, Australia, most of the U.K., and most of Europe). Hence, you have almost four days of sales events.
Generally, Easter takes place in April. However, this year (2024) will be at the end of March. That means you can start treating your consumers with Easter vibes earlier than usual. Celebrating on the 31st, you have plenty of time to advise a plan for your email marketing strategy and nurture your consumers the entire period.
So, start with a pre-holiday campaign. Promoting Easter sale events as early as possible is great for increasing brand awareness, retaining your customers, and preparing the ground for holiday incentives. It is important to think through a series of emails to avoid exhausting and irritating your consumers with too many emails from your brand. Please stick to one goal and create newsletters to support it. Check your emails against the best practices using Unspam to ensure high open rates.
Along with warming up, you may send tips for celebrations. Like Christmas and Thanksgiving Day, the pre-Easter period is a great time to prove your value to the customers and cement your position on the market. You may offer fun holiday-themed content to establish a festive atmosphere, raise everyone’s mood with heart-warming congratulations, assist in sorting out chores through listicles, or send gift recommendations.
Finally, play along with the theme and include an Easter egg. Egg hunt is one of the beloved games during the event. Engage on festive occasions by reproducing treasure hunting in your email through a gamified experience, or hide an Easter egg somewhere on your landing page and encourage subscribers to find it. Alternatively, you may send an early bird discount.
Whatever you plan to do, always include an Easter theme in your email design. Use Postcards to create a responsive, mobile-friendly newsletter template decorated with pastel colors, chocolate bunnies, and blooming nature motifs.
Email from PSD2HTML
International Women’s Day and Women’s History Month
International Women’s Day is a not-to-be-missed marketing opportunity, with women driving the majority of consumer purchase decisions (according to studies, it is over 80%). It perfectly fits into Women’s History Month, which companies across the niches may easily introduce in their marketing calendars and use as a primary theme for March.
International Women’s Day is March 8. Historically, it commemorates those who protested child labor and sweatshop working conditions and demanded women’s suffrage in the 19th century. Today, it is much more than that. It honors women’s social, cultural, economic, and political achievements. It is also a reminder to combat gender disparity in all spheres.
Brands celebrate this holiday differently. Some run a generic Women’s Day marketing campaign, while others praise women uniquely. Here are some ideas you can try this March to stand out from the crowd and contribute to the movement.
Educate the audience. Delve into the nuances of the “equality vs. equity differences.” Believe it or not, in 2024, there are many issues surrounding women’s rights that people do not know about.
Demonstrate your support by sharing a photo striking the #EmbraceEquity pose. Encourage your subscribers to do the same on social media.
Present the women in your team. Let them create the message to the subscribers and share their personal experiences. Inspire them to reveal their achievements to highlight their contribution to your company or product.
Choose meaningful product placement. Use subtle ways to align your products with the event. Show how your product solves women’s problems or makes their lives brighter and more positive.
Send themed discounts and sales. Savings work great during holidays. International Women’s Day is no exception. Create a chance for women to show themselves some love. Treat your subscribers with personalized offers so they can get the most out of this day.
Email from Real Estate
St. Patrick’s Day
Celebrated on March 17, St. Patrick’s Day is a great opportunity to connect with your target audience in the middle of the month. As an event of spreading goodwill and joy, putting everyone in high spirits, and luring good old Irish luck, it is a breath of fresh air for everyone.
During the event, you may see many symbolic elements: the shamrock, the color green, the mythical leprechaun, the pot of gold, and the rainbow. It is so positive and invigorating that the festive has grown beyond its Irish roots. Many people outside Ireland celebrate it. For instance, according to studies, over half of Americans honor St. Patrick’s Day.
Here are several good ideas to introduce this event in your email marketing calendar.
Try brand-new ideas. St. Patrick’s Day is a great time to test new types of promotions, activate strategies you have been holding onto, or dabble in the latest social media trend.
Run a retention campaign. As one of the most positive festivals in the World, it instantly puts a smile on subscribers’ faces. You may use this spirit to break the ice with churned customers and reconnect with them. Create an optimistic note, add a special offer, or use the fortune wheel to let viewers test their luck.
Send some luck to loyal fans. Although it is highly recommended to avoid stereotypes, we all expect some luck this day. So, why not meet your customer’s expectations and make their day with a discount or limited-time offer? Use Postcards with creative designs to put your spin on St Patrick’s Day.
Be of help. A cost-effective way to become a part of this celebration is to provide your subscribers with a list of fun, actionable ideas of ways they can celebrate the holiday. Give your audience useful information to bring value and nurture your relationships with them.
Email from Hipmunk
March Slogans and Headlines
March breathes life back into email marketing. Campaigns are getting more dynamic and vibrant, whereas audiences are getting more active. Unlike winter captions, spring headlines focus on nature, outdoor activities, travel encouragement, and fantastic and long-awaited holidays and festivals.
After all, there are many reasons to get excited about the upcoming period. Even the fresh air pushes us to embrace the new season. With its growing warmth, sunny days, and daylight savings, March reminds us that something brighter and better appears after a hard, dark winter season. Create slogans and captions that catch those moods to resonate with the audience. Here are some good ideas to present your content:
- March into the new season.
- Think March! Think Spring!
- Let’s sale into Spring.
- Deals are blooming.
- Fresh air, fresh deals!
- Spring into savings.
- March into savings.
- March forward into Spring
- Bloom with us
- It’s all Sun and savings
- Swing into Spring/March
- Ready for a spring fling?
- Ready. Set. March
- Do your thing, March!
- Say hello to March!
- Happy first day of Spring!
- March/Spring is Here!
- Spring/March is the best medicine.
- Get into the swing of Spring.
- Don’t stop be-leafing.
- Spring/March is egg-stra special.
- Peony for your thoughts?
- Welcome to life in full bloom.
- Flower power!
- Here comes the Sun, and I say it’s all right.
- March is the time of plans and projects
- Hold on. Life will get warmer.
- March brings life to everything.
- Despite the forecast, live like it’s Spring.
- March – Blossom for your joy!
- Well, hello there, March!
- March puts a little spring in my step.
- All right, Spring, do your thing.
- Here comes the Sun!
- Flowers and colors are everywhere, March is here!
- March to the beat of Spring!
- March is here! Spring is in the air.
- Hello, flowers. Hello, Sun. Hello, March!
- Goodbye February. Hello March!
- Is that March I see? Yippee!
Email from Levoit
Email marketing is an integral part of digital marketing. It does not exist in a vacuum. It is part of a bigger strategy that builds the brand, cements its position in the market, and generates conversions and revenue. One of the ways for it to play its role in the overall plan is to use hashtags inside the body copy.
Hashtags connect email marketing and social media for subscribers. They give them a simple tool to share information with their friends, amplifying the impact of email campaigns and giving brands more visibility across platforms and touchpoints. Plus, they are great instruments to draw people who are not your subscribers and increase overall engagement with the brand.
When introducing hashtags in email content, it is crucial to stay relevant. If you can include the trending hashtags – great; if not, stay out because your content should be perfectly aligned and optimized.
Here is a list of popular March hashtags that you can try in your email campaigns:
#basketball, #basketballfever, #breakingbarriers, #daylightsavings, #dayofhappiness, #easter2024, #easterbest, #eastercelebration, #easterfun, #easterholidays, #easterweekend, #employeeappreciationday, #firstdayofspring, #flowers, #happyeaster2024, #happymarch, #happystpatricksday, #hellomarch, #hellospring, #inspirationalwomen, #internationalwomensday, #irishpride, #lovespring, #luckoftheirish, #luckycharm, #march, #march2024, #marchdays, #marchfavorites, #marchforth, #saintpatricks, #saintpatricksday, #schoolsout, #spring, #spring2024, #springblooms, #springbreak, #springcolors, #springday, #springequinox, #springfeeling, #springiscoming, #springishere, #springtime, #springvibes, #stpatricksday, #stpatricksday2024, #strongwomen, #welcomemarch, #womenhistory, #womenleaders, #womenpower, #womensrights, #worldcomplimentday.
Check out Angie Gensler’s list of March hashtags for more options. Also, stay on track with trending hashtags to see whether they can be incorporated into your campaigns organically.
March Subject Lines
Getting subscribers’ attention in a constantly bombarded inbox is a true art these days. Everyone does their best to increase visibility and compel users to open their emails first.
Numerous factors influence a company’s chances of being noticed. Proper authentication and optimal sending score ensure a high delivery and deliverability rate. At the same time, well-optimized content that does not trigger spam filters assists email getting into the inbox.
However, whatever good placement you have in your inbox, the subject line is responsible for open rates. It directly interacts with users. If it is stale, impersonal, and boring, subscribers will ignore it. It will get their attention if it is eye-catching, brings value, and speaks directly to the person.
Catching the crowd’s moods is what helps to create a high-converting March subject line. Center it around warmth, high spirit, bright nature, outdoors, and everything concerning the period of rejuvenation. People are waiting for this change, so meet them there. Check out these good ideas provided by industry leaders.
- Woo-hoo! March is Here!
- Don’t let ☔ weather get you down?! March is here!
- March into our biggest sale!
- March into Daylight Savings Sale!
- March Favorites at 20% off
- March Showers Bring April Flowers and Discounts
- Rain-ready gear for March showers
- Fancy a fresh start? ✨
- Enter March with These Amazing Deals
- Awesome March Deals Hiding Inside
- We Will Shower You With March Deals
- March Showers Are Pouring Down Sales!
- Mooch March? Not with Our GIVEAWAY
- March Madness! Discounts are everywhere!
- Looking for something this March? 👀 We can help!
- March Over to Our Store for 20% Off!
- March Deals Keep Marching On…
- Keep Marching on With These Tips
- Happy first day of Spring!
- 🌞⛱️ Sun’s out, fun’s out! Everything you need to enjoy outside.
- Access the Spring Exclusives Bundle
- Spring has finally sprung
- Spring is on the way…
- Seasonal Savings 🌻 🌺 🌸
- 🌼🌱💐 time to spring forward 🌷🌈🍃
- Spring Cleaning Time🌻
- 🌞 start planning your spring break looks!
- TTYL Winter! Hello, Spring😎
- Never Fear, Spring is Here!
- Our prices as fresh as the season!
- The Women That Made Us
- Are you feeling lucky? St. Patrick’s Day Giveaway!
- Sending a little luck your way… ☘️
- Irish you a Happy St. Patrick’s Day
- Irish you were here
- It’s your lucky day! We lowered our prices
- Hoppy Easter!
- 🐣Peep These Deals!
- Eggs-tatic Easter Weekend Offers
- Easter Weekend Shopathon – 10% Off Sitewide
- Sitewide Sale – The Hunt is On!
- Eggs-ceptional Deals → If you can find Them!
- Eggstra Savings In-Store & Online! Go Catch ’em all!
- Have an Egg-cellent Easter Holiday!
- Hopping all the way to our customers’ hearts
- Hey, You’re Great.
- Go Green
- Get your green on💚
- March Matches Made in Heaven!
Plus, here is a list of March-related emojis that will amplify the message and add positive emotions to the conversation starter.
🌈🐣🌼🌷🌱🌳🌾🍀🍃🦔🐇🐝🦢🐑🌞🌻 🌸🌺🌼 🦋 ❤️ ✨ 😘 🥰 ⚡ ☀️ 🤪 🕊️ 😍🐱🐈 🧊 💦⛈🌨 🤞☘️ 🌠🪬 🧧💸 🎩💰 🇮🇪 🍺 💚🟢🟩🥬🍏 🥳 🍻 🧝♂️ ♀️ 👩🦰 👮♀️ 🦸♀️ 👩🦼 👩💻 👵 👩🦲 👱♀️ 💪 💐 👚 🎁 🤝 👩💼 ⚖️ 📅8️⃣ ✊ 👧 ⛪✝️☦️ 🧺🎗️ ⏰ 🔂🕰 ⌛️ 🔜
Email from Yuni
Key Traits of March Email Design
March is closely associated with a fresh start, warmth, outside activities, and fantastic holidays like International Women’s Day, St. Patrick’s Day, and Easter. Although it has just one or maybe two big festivals, it plays along with the spring theme as the first month of the nature-awakening season. Consider the colors, typefaces, and patterns you may use in your email design to make them relevant to the period.
Color
Green is what we probably think of as a ‘typical’ spring color. The color of plants and grass brings to mind the well-watered vegetation of early March. In some religions, it symbolizes awakening deciduous trees, grassy lawns, gardens, nature, eco-friendliness, and even sanctity. It would help to center your coloring around it to establish a proper atmosphere in your email.
As for pairing, green has shorter wavelengths. That means it requires less effort to adjust; therefore, viewers perceive it positively and relaxed. As a result, it pairs well with both warm and cold hues. For instance, dark shades of blue, cream, beige, orange, pink, turquoise, peach, cherry red, and mustard yellow may form a powerful partnership with it.
Green is not the only color you may use. Spring has a vibrant palette compared to the dull, gray, and white shades of winter. One of its softer and gentler colors is pink. It can be found anywhere on blossoming trees. Another popular tone is yellow. It is widely associated with the Sun, which becomes warmer and brighter. Purple, bright blue, and dusky peach are also symbols of spring. Some have a definite warmth, while others are clear and bright. You can try them in your email designs to infuse the campaign and email design with corresponding vibes.
March color palette from Color-Hex
Typeface
A typeface is one instrument that embodies the season and reflects the spring atmosphere and mood without overwhelming viewers. Custom fonts with blossoms and leaves or elegant, lightweight handwritten options may be used. Animated scripts may also work in your favor. Spruce them up with motion or use a cinemagraph effect.
Those who want to use ready-made fonts from digital libraries should focus on fun and playful contemporary serif typefaces, ornate scripts, bold typefaces that reflect youthful enthusiasm in design, letterings with whimsical flower accents, or characters made with the natural-fiber brush pen.
Finally, March has some iconic festivals, so you may also benefit from fonts created for these occasions. For instance, the typeface for St. Patrick’s Day can be a simple sans serif font adorned with Celtic knots, Dingbat, or other Irish symbols; an email dedicated to International Women’s Day may use a display font with elegant nature and Venus’s sign, whereas Easter-related typefaces might benefit from bunny ears, eggs, and flowers attached to characters.
Spring typefaces from Fontspace
Motifs
Stepping into spring can be tricky. The transition for subscribers must be slow, calm, and natural. Otherwise, you risk ruining the impression from your email marketing campaigns. Therefore, do not bombard your subscribers with riot colors or nature adornments scattered everywhere. There are several approaches to design that you can adopt to play safe.
Gradually introduce spring motifs in your design. You may add several floral decorations, use warm coloring as a decorative tool, or feature one or two images of blossoming nature.
Use themes of freshness, rejuvenation, and nature. Everything related to that, such as blossoming trees, green grass, lawns, gardens, parks, and even clean blue sky, may do the work for you.
Tap into the holiday mood by creating designs with warm feelings of friendship, family, and new relationships. Use images of your teammates, outside activities, and gatherings.
Use festive-related graphics. For instance, St. Patrick’s Day symbols are three-leaved clover, harps, leprechauns, Claddagh, Celtic cross, Triskel, and trinity knot. International Women’s Day is associated with flowers, unity symbols, the Venus female symbol, and a raised fist. As for Easter, it parades bunnies, colored eggs, lilies, crosses, baskets, candles, and bonnets.
March motifs from Vecteezy
Email from Kampgrounds of America
KOA greatly benefits from spring and warm weather. The season of vacations and outdoor activities is on, and so is their business. Their tactic of celebrating that is a quick win. You can apply it to your brand as well.
The team congratulated all their subscribers on the first day of spring. Whether you do it literally on the first day of March or wait till the vernal equinox in the middle of the month, it will play along with customers’ moods and boost March email marketing activities.
Apart from congratulations, the email also features useful information. It refreshes the company’s benefits in subscribers’ memory and gives them a reason to choose the brand over others. You may have noticed that the team has skillfully combined informative and promotional parts to make the experience unstrained and natural.
Also, they have used bright colors and nature-related visuals to establish a positive, friendly, and cheerful atmosphere that people are keen to see after three months of winter hibernation.
Email from Trello
The team behind Trello has also adopted the same tactic, yet with one exception. They have decided to go for a minimalistic approach and ditch everything concerning promotions. The goal of their email is to bring value to subscribers through helpful information.
You might see three well-highlighted blocks addressing burning issues that subscribers usually face at the beginning of spring, such as cleaning and planning vacations. The team has created an article for each block with valuable tips and inspiration, thereby driving traffic to their website. Plus, they mentioned their product in the email so unobtrusively that it looks like friendly advice.
Along with being informative and valuable, the email radiates spring cheerfulness and joy through design. Its positive atmosphere makes a strong impact that meets the target audience’s moods.
Email from Birchbox
Birchbox provides us with a high-converting example of a March email newsletter. It celebrates Mother’s Day and gets everyone into a festive mood. For many countries outside the U.S., this holiday takes place in the first spring month, so it is a perfect excuse to connect with your international audience or use it to honor International Women’s Day within your borders.
It is the perfect opportunity to promote your products and lure customers into the sales funnel with a discount or special offer. Consider how the marketing team behind Birchbox has done that.
Their email centers around the celebration of Mother’s Day through gift-giving. The discount is well-highlighted: there is no chance subscribers will miss it. The team has also made it a limited-time offer to instill a sense of urgency and give their subscribers a nudge to act quickly.
As for design, the email interior perfectly accompanies the message. It plays along with the holiday and does everything to promote the product.
Email from Pulp and Press
This year, Easter comes early, so we could not help but include an example of such an email in our list. After all, even if the holiday takes place in April (as is often the case), many brands run a pre-holiday campaign during March. Examine the email from Pulp and Press to see how the company has used this period and worked their product into a campaign dedicated to this popular Christian festival.
Producing organic cold-pressed juice for detox and cleanses, the brand has nothing to do with the holiday. However, the team has seized this opportunity creatively. They have wrapped their product into holiday-themed décor and found a perfect way to justify the necessity of having one of their goods. To make their statement even stronger, they have added a special discount.
Note several crucial things. First, the email uses an inverted pyramid principle to draw attention to the product and its special offer. Second, it amplifies the effect by highlighting the discount again at the bottom of the design. Third, it prioritizes content. Finally, it relies on natural motifs to align with the period and hint at the brand’s nature.
Email from Kahlua
An email from Kahlua demonstrates how to celebrate another big holiday that takes place right in the middle of March, St. Patrick’s Day. It is one of the beloved festivals of the Irish nation that has outgrown its local popularity a long time ago and has become a part of American culture. Plus, you may find various celebrations across Europe as well.
Let’s start with the subject line. “Kahlúa + Jameson = One ☘️ EPIC ☘️ drink”. It is penetrated with a holiday vibe. Clover emojis add charm and make the email pitch noticeable in any inbox. It sets the right anticipation for the body copy and secures high open rates.
The inner part of the email lives up to the recipient’s expectations. The team has provided a link to the promised combination of Kahlua and Jameson recipes and added a “delicious” image to support that.
Note that there is no discount or special offer. Nevertheless, the atmosphere is so festive that it easily lures users in and compels them to stock up on the key ingredients.
Email from Ann Taylor
Sometimes, a compact yet dynamic approach is all you need to get overall attention. The marketing team behind the Anna Taylor brand demonstrates how to embrace minimalism and emerge victorious with an oversimplified yet eye-catching email design.
Their first March email is dedicated to the upcoming of the new season. Spring is at the door; therefore, they want to deliver this message to every subscriber in style. But, instead of promoting their products or bombarding users with helpful tips, they just make an announcement. The email occupies one screen and features only key details: an animated gif with the word “spring,” a limited-time offer, and a call-to-action button.
There are several benefits of this tactic. First of all, it is resource-effective. Second, it works across all devices and screens. Third, it does not visually and informatively overload the recipient. Finally, it sets everyone in the right mood and unobtrusively generates traffic.
Email from DavidsTea
March is the perfect time to introduce a new collection, fresh product features, or improvements in your company. This tactic works perfectly well since everyone associates spring with the new beginning. Email from DavidsTea is an example of following this strategy.
The team uses spring mood and motifs to welcome subscribers to the brand’s new collection. They have announced the new season through a marvelous nature-inspired email entourage that establishes the right atmosphere. There are a promo block and call-to-action button to ignite interest and lead subscribers to the best picks.
There is more. At the top of the email, viewers might notice an impressive 50% discount and a link to a spring clearance. The team has successfully combined two events, giving subscribers not one but two valid reasons to visit the website.
Conclusion
In March, everything comes back to life after a long winter slumber. Nature rejuvenates, so does email marketing campaigns. It is an undeniable period of rebirth and revitalization. Consumers are getting more active with their outside plans and shopping, allowing brands to grab this momentum and make the most of it. Employ these March newsletter ideas in your email marketing campaigns to help ensure they’re just as refreshing and invigorating as the season itself. Keep content engaging, relevant to target audiences, and in line with brand voice during this opportunistic period.
Although the beginning of the season does not have big events and festivals, it is not completely free from sale events. It has St. Patrick’s Day and International Women’s Day and month-long celebrations like Women’s History Month and National Reading Month. Numerous occasions and excuses exist to connect with a target market and fuel marketing engine.
The email marketing calendar for March can be pretty busy if a company wants to cover all minor events or, on the contrary, quiet when the focus lies on one or two sale events. Whatever the strategy is, it is crucial to follow the best practices in the niche.
This includes a series of well-planned steps and actions such as checking against spam triggers in body copy via Unspam, improving deliverability rate by increasing sending score, monitoring blacklists, and ensuring good open rates with high-converting subject lines. Check our guide to the best email design practices for email marketing to get valid advice.
