This post was sponsored by Ahrefs. The opinions expressed in this article are solely those of the sponsor.
With AI taking over the digital world, Google's algorithms constantly changing, and competition increasing, how can you change your strategy to keep up?
Constant change means SEO professionals will need to find new ways to achieve SEO success in 2024.
If you want to thrive, not just survive, in these seismic shifts, it's important to stay on top of the latest trends and look for new ways to approach SEO.
This guide identifies strategies for increasing search discoverability and introduces the tools you need to effectively implement them.
Some of the most important improvements you can start making in 2024 include:
- to know How to use AI to optimize processes.
- mastering Technical SEO and website optimization.
- Running Measure your SEO more efficiently.
How can AI capabilities be applied to SEO?
Everyone is talking about how to make the most of the power of artificial intelligence (AI) in 2024.
But if there's one thing to take away from the AI conversation, it's that AI can't replace humans.
Leveraging AI in 2024 will be about striking the perfect balance and finding synergies between human ingenuity and AI advances.
Instead of relying solely on AI technology, find ways to use it to improve your results.
For example, if you're a content marketer looking to streamline your processes, AI could help by providing insights, recommendations, and data-driven strategies to increase the quality and relevance of your content.
How Ahrefs integrates AI into its SEO and content marketing tools
Modern tools have made keyword research a simple and streamlined task. Except finding the right seed keyword first.
If you're familiar with Ahrefs' Keyword Explorer tool, you'll be happy to know that it's improved with a new AI assistant that easily generates keyword suggestions.
Instead of having to go back and forth to ChatGPT when doing keyword research, you can get AI keyword suggestions directly within the platform.
When it comes to content marketing applications for AI, Ahrefs has released a number of free AI-powered writing tools. These tools allow you to:
- input Enter your rough ideas and create an organized, well-structured outline in minutes.
- Improve Instantly update your content to check the quality, clarity, and readability of your sentences and paragraphs.
- generate Optimize your meta titles and improve search engine visibility.
- craft Create informative, SEO-friendly meta descriptions for your articles quickly and easily.
- simplify Accurately summarize your content.
- brainstorming Variations on ready-to-use, SEO-friendly blog post ideas to increase traffic to your blog.
- generate Effortlessly improve accessibility and SEO by adding descriptive alt text to your images.
- obtain Generating a variety of creative ideas can help you find inspiration for your next content.
- more!
Stay ahead of the curve and leverage AI to your advantage with Ahrefs.
How to master website optimization and technical SEO
A well-optimized and technically sound website serves as a solid foundation and protects users from the effects of ruthless core updates rolled out by search engines.
As search algorithms become increasingly sophisticated, a seamless user experience, fast load times, and compliance with Core Web Vitals are critical factors in SEO success.
Mastering technical SEO and keeping your site in tip-top condition not only provides a seamless user experience, but also tells search engines that your content is trustworthy.
This proactive approach ensures that your site remains visible and valuable in the face of ever-evolving ranking criteria.
Ahrefs Site Audit tool lets you perform a thorough SEO audit to uncover your website's technical and on-page SEO issues and find out exactly what's holding your website back .
Additionally, the platform has recently added some exciting new features to enhance your analytical work.
Here are some important updates you should know about.
- Core Web Vital (CWV) metrics: Filter pages by various CWV data points while recrawling your website. Visualize your CrUX and Lighthouse scores, historical changes, and performance of individual metrics with performance reports.
- Google Data Studio integration: Create personalized reports by blending data from different sources and visualizing it all in the form of reports and dashboards.
- Search by HTML code and page text: Easily search for specific elements extracted during a crawl, such as Google Analytics IDs or “out of stock” labels.
- List of problems for a specific URL: Dealing with specific URL issues is streamlined with a dedicated tab that displays all related issues, allowing for comprehensive fixes.
- Site Audit Issues Links Reports: Use additional link report tabs to more effectively navigate issues and facilitate detailed analysis at the link level. For example, you can browse and export the links related to your 404 page for complete understanding.
Easy way: Optimize your content with SEO plugins
Ahrefs has also released a WordPress SEO plugin to further aid your optimization efforts.
With this new plugin, you can automate content audits and see how each article is performing against your chosen target keywords.
This tool also provides recommendations on how to improve your article for better results.
Here are some key features:
Ready to make your site the best it can be for the year ahead? Check out the latest products from Ahrefs today.
How to run and measure SEO KPIs more efficiently
Keeping your website up to date with SEO trends is important, but it costs more than that.
To stay competitive, you should also keep an eye on your rivals' sites, analyze their strategies, and adapt yours accordingly.
Success with SEO is about more than just name recognition. It's about outperforming your colleagues.
With Ahrefs, you can quickly see how your competing websites are structured and which parts are generating the most organic traffic using Site Explorer's site structure report.
Re-evaluating the competitive landscape and recalibrating your strategy based on real-time insights is the secret to staying ahead of the curve.
Site structure isn't the only notable update to the Ahrefs Site Explorer tool. Its summary report has also been updated and is worth considering.
Not only does it load significantly faster than previous versions, but you now have access to the following new features:
- New history chart.
- comparison mode.
- Paid traffic data.
- Year-over-year mode.
- Google algorithm update.
- Calendar report.
- Site structure report.
Increase your ranking and maximize your chances with Ahrefs now
In the rapidly evolving SEO landscape, Ahrefs has emerged as a strategic ally, providing you with the tools you need to not only survive, but soar to new heights.
From intelligently leveraging AI tools to mastering and accurately executing technical SEO, we've broken down the key strategies that will redefine SEO in 2024 and beyond.
It's time to embrace change and improve your search performance.
Start your journey to lasting SEO success with Ahrefs' vast tools and exciting new features.
An updated usage-based pricing model gives you access to the features you need most. Try it today!
image credits
Featured image: Image by Ahrefs. Used with permission.
