It's time to toast the end of another season of the Affiliate Marketing Podcast. This episode features highlights from season 15. Topics covered include growing your affiliate program, combating fraud in affiliate marketing, succeeding as a woman in the industry, creating high-converting creative, opportunities in the Asian market, Dutch regulations and trends, architecture, and more. there is. Your personal brand… and so much more!
Listen here for all the insights.
Wade Tonkin: Unlock new affiliate traffic in 2024: The ultimate guide to growing your program
Wade gave us his all.A 10 actionable step guide Learn how to grow your affiliate program – Have you implemented any of these recently? Something you couldn't think of before?
Lee-Ann summarizes Wade's main points about growing affiliate sources, but one question remains. How do you grow your business after you exhaust what seems to be your only path to growth?
Rich Kahn: Protecting Your Affiliate Marketing Business: Fraud Prevention Tools and Strategies
One of the most relevant and disturbing subjects in affiliate marketing is fraud. How can we predict that? How can we avoid it? If it happens, what must we do to reverse its effects? Rich Kahn, CEO of Anura.io, shares his knowledge on this problem and how to deal with it. It speaks volumes. Rich discusses the current state of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also emphasizes the need for continued vigilance and staying ahead of emerging fraud trends.Leigh Anne raises the question of how big a problem fraud is Really teeth.
Valery Fly: Build a Prosperous Career in Affiliate Marketing: Tips and Pathways to Success
Valerie Fry also joined Leigh-Anne for a light-hearted conversation about what it means to be a woman in a top position in affiliate marketing. She shared lessons from her own experience on how to succeed in this fast-paced industry. Entering a new industry can be daunting, and it's impossible to learn everything at once. Listen to this episode where Valerie talks about steps affiliate managers and people entering the industry can take to improve themselves and maintain a positive mindset.
Vegas Kings: Create high-converting creative for your iGaming business
We sat down with Vegas Kings Managing Director Stuart Allen and Client Services Manager Adrian Jooste for a conversation focused on how to create high-converting creative for your affiliate program. Lee-Ann has always been fascinated by how psychology drives sales and how design fits right at the heart of this as we, as marketers, strive to convert more customers.
There's no denying that eye-catching colors and images influence conversions. One thing to keep in mind is to strike a balance so that you don't overwhelm or alienate your customers with complicated designs or mismatched graphics. So how can you optimize your campaigns and landing pages for affiliate success? In this clip, the trio shares more of what they consider best practices for getting the most out of creative design. I'm digging deep.
Season finale highlights:
- To grow your affiliate program, you need to step out of your comfort zone and aim for bigger partners.
- Addressing fraud in affiliate marketing is very important and requires proactive measures.
- To be successful as a woman in affiliate marketing, you need to maintain a positive mindset and continually improve yourself.
- Creating high-converting creative requires finding a balance between eye-catching design and not overwhelming your customers.
- The Asian market offers great opportunities for affiliate marketing.
- Building a personal brand is essential to promoting your affiliate program.
- To be successful in affiliate marketing, it is important to understand the regulations and trends in different markets, such as the Netherlands.
Key segments of this podcast and where you can listen directly to them:
[10:40] Fraud prevention tools and strategies
[14:12] Success as a Woman in Affiliate Marketing
[17:32] Create creatives with high conversion rates
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