OptiGenie's new advancements include enhanced Generative AI Insights, self-optimizing streams, and OptiLive (enabling AI-based real-time personalized messaging). Other new advancements include WhatsApp integration and self-service data ingestion to help marketers increase customer engagement and drive business growth.
LONDON, March 21, 2024 (GLOBE NEWSWIRE) — Optimove, the first customer-driven marketing platform, announced new next-generation advances in its AI-powered suite OptiGenie at its annual user conference Optimove, as well as We announced additional features to empower marketers. Connecting. These advances equip Optimove's clients with cutting-edge tools and technology to deliver superior customer experiences and drive business growth. Each marks a key milestone in his Optimove product roadmap, further establishing the company as a leader in retention marketing through enhanced personalization, data insights, and multichannel engagement. Optimove is recognized as an industry leader and ranked #1 for Multichannel Marketing Journey Orchestration among Multichannel Marketing Hubs by Gartner.
New OptiGenie advancements include enhanced Generative AI Insights, self-optimizing streams, and OptiLive (enabling real-time personalized messaging). Other new features include WhatsApp integration and self-service data ingestion. These enhancements enable marketers to increase customer engagement and drive business growth.
OptiGenie progress
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Generative AI insights: Optimove is extending Generative AI Insights to new use cases such as purchase behavior analysis. Marketers can interact with her OptiGenie using a chat-based interface and investigate campaign performance. This powerful tool provides marketers with actionable insights and recommendations to enhance customer engagement and easily drive business results.
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Self-optimizing stream: Rather than running “winner-takes-all” A/B/N tests across multiple campaign streams, Optimove's innovative self-optimizing streams leverage AI to optimize each campaign across a set of touchpoints. Determine the best journey for your customers. OptiGenie learns and adapts over time, responding to changes in seasonality, related products, and customer preferences while continuously optimizing the perfect customer assignment for each treatment. Self-optimization streams build on Optimove's existing self-optimization campaigns and journeys, enabling marketers to deliver unprecedented personalized experiences while aligning with business goals.
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optilive: OptiLive takes fan engagement to the next level with recommendations powered by OptiGenie. This innovation allows brands to use in-play events for real-time one-on-one messaging to drive ongoing fan excitement. OptiLive improves the fan experience by autonomously identifying relevant customers for each real-time event and triggering personalized communications. This approach leverages sports insights to share tips, odds, and boosts to provide customers with timely and relevant messages, driving higher conversion rates and increased fan engagement. Masu.
Other new advances:
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WhatsApp integration: Optimove's WhatsApp integration now allows brands to seamlessly connect with nearly 2 billion active users around the world. This integration enables personalized recommendations and content delivery, enhances customer engagement across channels, and allows brands to seamlessly integrate their WhatsApp interactions into their cross-channel movements. WhatsApp can be used for AI-tailored campaigns and his entire Optimove journey.
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Self-service data ingestion: Optimove's self-service data ingestion enables marketers to unlock new use cases by seamlessly ingesting data from a variety of sources without requiring engineering resources. This capability reduces time to market for personalized marketing campaigns, increases campaign effectiveness, and delivers better business outcomes.
Shai Frank, Senior Vice President of Products at Optimove said: “At Optimove, we are committed to giving marketers access to AI through powerful tools that allow them to truly connect with their customers in real time. Our mission is to help brands deeply engage “These new advancements underscore our commitment to ensuring marketers create personalized customer experiences that maximize customer retention and lifetime value.” ”
About OptiMove
Optimove is the first customer-driven marketing and engagement platform. Its solutions ensure that marketing always starts with the customer, not the campaign or product. Customer-driven marketing has been proven to help brands increase customer lifetime value by an average of 33%.
It's the only solution that leverages a combination of 1) rich historical, real-time, and predictive customer data, 2) AI-driven multichannel journey orchestration, and 3) statistically reliable multi-touch attribution of every marketing action. A customer-driven marketing platform.
In Gartner's 2023 Magic Quadrant for Multichannel Marketing Hubs, Optimove was rated the best in execution and the furthest in vision among challengers. In a related Gartner report, Optimove was ranked #1 for multichannel marketing journey orchestration.
Optimove provides industry-specific use case solutions for hundreds of leading consumer brands. For more information, please visit Optimove.com.
CONTACT: Guy Leshno Optimove +447716089172 Guy_l@optimove.com
