At a time when digital marketing reigns supreme and social media platforms serve as the new frontier, former NFL quarterback turned NFL media personality Kurt Benkert talks about the ever-evolving social media marketing at Interactive Advertising Bureau. provides insight into the world of video.
Known for his soccer talent, Benkert seamlessly transitioned into digital media and used his expertise to navigate the complex terrain of social media marketing. In his recent interview, he highlighted the challenges and opportunities inherent in this rapidly evolving situation.
Benkert reflected on the dynamic nature of social media marketing and emphasized the need for adaptability and innovation. “There are so many stories out there that need to be told,” he said, acknowledging the huge potential of social media as a platform for storytelling and engagement.
Drawing from his own experience, Benkert emphasized the importance of capitalizing on viral moments and staying on top of new trends. “I capitalize on a potential viral moment by aligning it with the moment it happens,” he explained, emphasizing the importance of timeliness and relevance in content creation.
Looking ahead, Benkert expressed optimism about the future of social media marketing, especially building passive income streams around digital content. “I build digital products around the content I create, which I live off as a passive income stream,” he reveals, adding that he is looking for sustainable revenue generation beyond traditional sponsorship deals. hinted at the possibility.
However, Benkert also recognized the challenges of monetizing in the digital space, particularly as it relates to securing sponsorship and delivering value to brands. “The biggest challenge is probably just the financial side of sponsorship,” he acknowledged, stressing the need for brands to benefit from their investments in sponsored content.
Despite these challenges, Benkert remains committed to pushing the boundaries of social media marketing and challenging the status quo. “The narrative is slowly changing,” he said, alluding to the evolving landscape of sponsored content and influencer marketing.
Kurt Benkert stands as a pioneer of innovation and resilience as he navigates the uncharted territory of social media marketing, providing valuable insight into the ever-changing world of digital media. As brands and creators alike continue to adapt to the changing tides of social media, Benkert's story serves as a reminder of the endless opportunities that await those who embrace change and seek to capitalize on new trends.
