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With a global portfolio of more than 100 unique wine and spirits brands, we are the world's largest family-owned winery. Apply now! Our brand. your future.
Candidates must reside in or be willing to relocate to California (primary location) or New York (secondary location) for this opportunity. This position allows him to work remotely from two states, but requires him to travel to the Gallo facility as needed.
summary
You will be responsible for conceptualizing and delivering digital strategies across the Gallo brand, with a focus on owned properties. This includes branded websites, social platforms, addressable audiences, and CRMs. Drive the development and implementation of digital marketing strategies that achieve increased engagement, brand awareness, and revenue. We work with brands, internal and external teams to ensure our digital approach is aligned with brand pillars, marketing objectives and business objectives. You will oversee a team responsible for comprehensive program planning, briefing, and performance across CRM, including email marketing and online consumer journeys, SEO and website management, and social strategy and execution. Define digital marketing KPIs and lead the development, recommendation, and implementation of new opportunities that advance Gallo's digital capabilities and provide a competitive advantage for the winery. Serve as a change agent that introduces digital thinking and makes end-to-end consumer experience a priority for your organization.
Essential features
• Develop and lead digital marketing strategy and execution across CRM and email marketing, social media, SEO, web and content marketing.
• Manage the user experience of your website, including site navigation, content development, checkout funnels, and promotional campaigns.
• Partner with the Insights and Analytics team to manage all aspects of web and social performance and communicate relevant information to team members, executives, and cross-functional partners.
• Build and lead a cohesive team of internal and external staff to effectively develop, execute, and manage digital marketing for the Gallo brand.
• Provides expertise on current digital marketing industry best practices, overall digital trends, and competition in the alc/bev space.
• Consult on cross-functional projects to ensure digital marketing principles are incorporated.
• Develop and lead digital marketing strategy and execution across CRM and email marketing, social media, SEO, web and content marketing.
• Manage the user experience of your website, including site navigation, content development, checkout funnels, and promotional campaigns.
• Partner with the Insights and Analytics team to manage all aspects of web and social performance and communicate relevant information to team members, executives, and cross-functional partners.
• Build and lead a cohesive team of internal and external staff to effectively develop, execute, and manage digital marketing for the Gallo brand.
• Provides expertise on current digital marketing industry best practices, overall digital trends, and competition in the alc/bev space.
• Consult on cross-functional projects to ensure digital marketing principles are incorporated.
• Identify new areas of digital marketing opportunity beyond your current organizational mindset.
• Demonstrates strong business judgment and sound decision-making skills. Identify, prioritize, and clarify initiatives that will have the greatest impact.
• A team responsible for developing and overseeing marketing and communications channels (CRM, web, social) and optimizing, managing and publishing content across owned channels, including processes and cross-functional partnerships, systems and best practices. Manage.
• Educate internal and external colleagues about the digital environment, processes, and strategies. We provide market expertise and education to wineries.
• Work with IT and digital teams to optimize e-commerce software and CRM functionality.
• Maintain staffing levels in line with current and anticipated needs.
• Ensure employees adhere to established best practices and that staff are properly trained.
• Identify and obtain the staff competencies needed to achieve goals.
• Maintain succession planning to ensure appropriate development and experience levels of personnel.
• Develop a successful vision/strategy through strong leadership skills.
• Direct the development and implementation of standards and goals and ensure they support the organization's business plan.
• Participates in functional and cross-functional planning and management teams to improve processes within the organization across departments.
• Develops, maintains, and ensures compliance with operating budgets and capital expenditure plans.
• Manage relationships with external agencies and vendors through contract negotiation, performance, metrics management, and identifying opportunities for collaboration and mutual growth.
• Track and review performance and generate recommendations based on learnings, established best practices, and the competitive environment.
• Responsible for understanding and complying with applicable quality, environmental, and safety regulatory considerations. If you are responsible for someone else's work, you are responsible for ensuring their understanding and compliance.
minimum qualifications
• Bachelor's degree plus 10+ years of digital marketing experience reflecting increased level of responsibility. Or, in addition to a master's degree, her 8 years of experience in digital marketing reflects an increased level of responsibility. or a high school diploma or state-issued equivalent, plus her 14 years of digital marketing experience reflecting an increased level of responsibility.
• Supervisory or management experience.
• Experience overseeing multiple digital platforms including web and social across a variety of formats and channels.
• Deep understanding of the evolving digital environment, cross-industry brand knowledge, and advanced knowledge.
