White's Oats talks about supporting the Best Digital Campaign in the 2024 Belfast Telegraph Grocer Marketing Awards
Based in Co Armagh, White's Oats is Ireland's largest oat miller and producer of award-winning porridge and oat cereals. White's offers a wide range of oat products, from conventional organic oats and instant porridge oats to ready-to-eat oat clusters and granola, available in supermarkets and independent retailers across Northern Ireland, the Republic of Ireland, the UK and international markets. Manufacture and sales. .
As part of the Farmers' Co-operative Society, White's is committed to supporting local farmers across Northern Ireland. Many of the farmers they have worked with are within 90 miles of the factory and have worked with White's for more than three generations.
These long-established relationships, combined with White's farm-to-factory supply chain commitment and local support, ensure the best range and quality and produce the best-tasting oats. can.
Over the past several years, product innovation has played a key role in White's growth and success. Consumer awareness is increasing about the health benefits associated with oats, one of nature's superfoods. It contains a good balance of carbohydrates, protein, and high-quality fats.
Oats contain the soluble fiber beta-glucan, which is very beneficial in supporting a healthy gut microbiome. Oats also provide essential vitamins, minerals, and antioxidants for overall health, and these many benefits make oats an extremely versatile grain that can be incorporated into a wide range of meals and occasions. This combined recognition has led to recent market innovations, and these developments have solidified White's position as an industry leader in the health-conscious market.
Mr. White's
Daniel McBride, Marketing Manager at White's Oats, said: “In sponsoring the Best Digital Marketing Campaign category, we recognize the extraordinary work that businesses across industries in Northern Ireland are doing in the digital realm to reach their customers and consumers. Involvement of social media campaigns and influencers in content marketing, SEO, and apps.
“What was once a small part of the marketing mix is now an important channel for brand-building campaigns, not just locally, but at national and international levels.
“At White's, we have seen firsthand how successful digital campaigns impact not only branding, consumer awareness and engagement, but also product sales. We are proud of the great work of our industry colleagues. We look forward to watching and wish you all the best.'' We wish all the finalists the best of luck. ”
