Sesame Workshop is a nonprofit organization with global impact Sesame streethighlights the benefits of humming for people's overall mental well-being in a new video featuring Elmo and his friends.
The “Love, Your Mind” campaign, or public service announcement (PSA), created in partnership with the Ad Council and developed with the Huntsman Institute of Mental Health, features characters from children's shows humming along to a song. It's a feature.
Don't miss: How Elmo captured the world's heart with just 9 words
Elmo then says that when he feels irritated, humming a song will make him feel better. He added that we all have feelings and we are all here for each other.
A second video PSA will be released in May 2024, along with a robust offering of additional Sesame Workshop resources for families in support of Mental Health Awareness Month.
Sesame Workshop's approach to mental health provides strategies to support all families. This includes helping children learn the essential skills they need to understand and cope with their big emotions, as Elmo demonstrates using hum in a new PSA video. Masu. Fostering these nurturing relationships is an important element of children's emotional well-being, the organization said in a statement.
The Love, Your Mind campaign shares this goal and the mission to create a more open, accepting and proactive society when it comes to mental health.
“The growing mental health crisis is one of the most pressing issues facing parents today, and children's needs are often overlooked,” said Samantha Martin, Vice President, Chief Marketing and Brand Officer, Sesame Workshop. ” said. “We know that caring for children means supporting the entire circle of children who care for them: parents, teachers, and other caregivers. We're grateful to be able to bring these mental health resources to more children and parents through our partnership and our Love, Your Mind campaign. ”
Heidi Arthur, chief campaign development officer at the Ad Council, added to her point by saying that we all have a role to play when it comes to supporting mental health and dismantling stigma. Parents and caregivers are an important part of the equation, he said.
“On behalf of the Huntsman Mental Health Institute and the Advertising Council, we are thrilled to partner with Sesame Workshop to further expand the conversation about mental health and provide resources to support the entire family. I think so,” she said.
The PSA video comes a month after Elmo posted a post on social media platform X asking users how they were doing.
Elmo is just checking in! How is everyone?
The post quickly went viral and was viewed 191.4 million times, with 16,000 people replying to Elmo at the time, sharing their honest struggles. Some spoke of job losses, broken relationships and mental health issues.
Some brands have also started jumping on the viral train, including Domino's Pizza, which responded with funny memes, and OREO, Ritz Crackers, and Adobe Photoshop, which added cryptic replies to their posts.
Some companies responded by encouraging Elmo to take a deep breath, such as mental wellbeing app Calm, while others are offering resources to help those in need, such as Suicide and Crisis Lifeline.
US President Joe Biden also joined in the action, saying, “I know how difficult it is some days to clear the clouds and welcome sunny days. Our friend Elmo is right. We We have to be there for each other,” reposted the post. , offer help to a neighbor in need, and above all, ask for help when you need it. ”
Join us on #Content360 from April 24th to 25th. This event is his two-day celebration centered around his four main thematic pillars: Strategy using insight. Content as an experience. And embrace the future. Learn how to curate content with creativity, critical thinking, and confidence with Content360.
Related article:
Here are the most hilarious brand responses to Elmo's wellness post
FW Takaful fights mental health taboos with new campaign
Julie's Biscuits recruits goats to spread insight on mental health in new campaign
