Gartner defines a business intelligence platform as “one that enables organizations to build BI applications by providing three categories of functionality:” Information distribution such as reports and dashboards. Platform integration such as BI metadata management and development environment. ”
Power BI is one of the market leaders in powerful analytical tools and one of the most comprehensive tools that provides solutions to a wide range of digital business problems.
Here are some examples of how Power BI can simplify the daily work of marketing specialists.
- Data aggregation: One of the main benefits of Power BI is the ability to combine marketing data from different sources into one place. For example, instead of manually combining ad spend and conversion rates from all your social media marketing channels, you can use Power BI to aggregate all your metrics from LinkedIn, Facebook, Instagram, and more in one place. You can also add other channels such as Google AdWords, organic metrics, and data from your CRM.
- Interactive visualization: Power BI provides advanced visualization tools that allow you to create attractive and interactive dashboards. This allows you to present your marketing data in a clear and understandable way, making it easier to communicate results and insights to your team and stakeholders.
- Detailed analysis: Not only can you perform in-depth analysis of your marketing data, but you can also explore trends and identify factors that contribute to the success or failure of your campaigns. This allows you to make informed data-driven decisions and optimize your marketing strategy.
- Report automation: Power BI automates report creation and saves you valuable time. Schedule regular report updates and share them with your team members and customers to ensure consistent and timely delivery of important information.
- Share the report: This tool provides various options for distributing marketing reports. It is possible to share them with other users while maintaining the same level of security. Access can be granted depending on the user's status and needs.
Another option is Power BI cloud service. This allows you to create a dedicated space where your employees and customers can access your reports from any internet-connected device at any time.
You can also integrate Power BI reports into other applications and platforms, such as SharePoint, Teams, and your own website.
Finally, you can also schedule reports to be emailed to your team or customers without having to connect to Power BI.
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