news: marketing automation company Claviyo has raised its IPO price range from $25 to $27 to $27 to $29, targeting a valuation of nearly $9 billion when it goes to market on Wednesday. The move follows a period of limited but significant technology IPOs involving semiconductor designers. arm and instacartstarted trading today.
- Klaviyo derives significant recurring revenue from: ShopifyThe company owns about 11% of the stock, according to Bloomberg News.
Why it's important: Recent IPOs, particularly Klaviyo's performance, may serve as a springboard for other technology companies considering a market debut. However, prevailing valuations indicate that Klaviyo may face a decline in valuation compared to its last private fundraising in 2021.
- Peers and investors, including stakeholders attentiveKlaviyo's main competitors are closely monitoring this rating as it is an indicator of the health and future prospects of the sector.
What's behind the numbers: 82% of the US population I am an email user; its high penetration rate is actually expected to reach 83.2% in 2027. However, despite the popularity of email as a marketing channel, nearly half of respondents in the 2023 Airship Survey used email either always or often. Ignore/delete emails from brands without reading them.
- Given this paradigm, brand promoters are increasingly demanding advanced features such as predictive capabilities and advanced personalization from email marketing providers in an effort to stem the decline of this important marketing channel.
