The NFL's global expansion efforts aren't stopping anytime soon, with the Seattle Seahawks just expanding their marketing power to three European countries.
The team announced Monday that it has acquired international marketing rights in Germany, Austria and Switzerland under the NFL's Global Markets Program.
“The 12-man system is known around the world as having one of the most passionate fan bases in the NFL, and fans in the German and DACH region is no exception.” We met many great Seahawks fans who came from all over the region to cheer us on when we play in Munich in 2022. We are excited to further expand our fan engagement efforts internationally and foster closer relationships with our fans in Germany, Austria, and Switzerland. ”
Seattle also has marketing rights in Canada, which was announced at the time as part of a “significant, long-term strategic effort to enable the club to build a global brand while driving NFL fan growth.” , fan engagement, and access to commercialization.'' internationally. ”
Two years ago, the Seahawks played their first NFL regular season game in Germany, losing 21-16 to the Tampa Bay Buccaneers. Although it was a designated road game for Seattle, the crowd at Munich's Allianz Arena had a decidedly pro-Seahawks vibe, similar to the Seahawks' win over the Raiders at England's Wembley Stadium in 2018. It gave off a feeling of It has built a large international fan base.
Seattle is one of the few teams yet to have a home game designated as part of the league's International Series, and that will continue this season. It feels inevitable that they will be seen overseas (or on the streets of Vancouver) as their home team as early as 2025, when the NFL plans to expand regular season international games to eight games. There is.
Check out all markets and associated clubs here.
