9 Most Effective Email Marketing Best Practices for 2024

Email marketing may not be as trendy as influencer marketing or SEO, but it's still relevant and useful. For many marketers, email marketing is actually one of the most important lead generation and nurturing channels.

What does that mean to you? This means that you shouldn't ignore email marketing even if you use some other forms of marketing. Email marketing doesn't require a huge investment and can deliver great ROI if done right.

9 Most Effective Email Marketing Best Practices for 2024:

1. Create your own contact list

The first rule for successful email marketing is to create your own contact list. Don't buy an email list as it's a waste of time and effort.

Sending emails to random people wastes your time and can damage your brand's reputation. Instead, you should use your website's sign-up form to collect your website visitors' email addresses. You can also use gated content to encourage users to provide more information. Whatever technique you use to obtain your website visitors' email addresses, do it yourself. Remember this email marketing rule of thumb: Never buy an email list.

2. Send yourself a test email first

When designing an email campaign, there are a variety of email templates you can use.

But first you need to make sure your email template is fully optimized. How do you do that? First, send yourself a test email. This way you can see how your email will appear in your inbox. This is a good way to assess whether the image is distorted or whether the text is clearly displayed as intended.

You can also check your CTAs to see if they are above the fold. Basically, you can find and resolve issues by sending yourself a test email. You should also test your emails in both HTML and plain text formats. Try it on your mobile device too.

3. Do not use “No-Reply” in the sender's address.

This is a rookie mistake that many marketers still make. You should avoid sending emails from “no reply” addresses. This closes the conversation loop and is only one-sided communication.

Recipients are given the choice to respond to the email or opt-out if they wish. This is a total no-no because you can't force emails without giving them an option to opt out.

These email addresses appear impersonal and reduce email open rates. You're more likely to open an email from someone with a “no reply” email address. Therefore, the sender address of automated emails must also include the individual's first and last name. This improves open rates because the email looks like it's coming from a real person.

4. Don't send spam emails

Many people don't understand what a drip email campaign actually means and end up spamming their subscribers with tons of automated emails.

Yes, automation makes sending emails easier, but you need to be careful about how many emails you send.

for example: You might even be able to send one email about one topic and send two follow-ups. However, when he sends 10 follow-ups to someone who doesn't respond, it's clearly annoying. You have to draw the line to keep your emails from becoming spam. When designing your drip email campaign, always set a cap on the number of emails you send to each subscriber.

in fact, data GetResponse suggests that there is an indirect correlation between the number of emails per week and open rates.

Marketers who send one email per week have the highest open rates, but open rates decrease as the number of emails increases.

Source: getresponse.com

Also, be sure to send relevant emails to your subscribers. Otherwise, it may be marked as spam. This is extremely detrimental to your company's reputation and should be avoided at all costs.

5. Always sign your email

This may seem pretty obvious, since of course emails need to be signed. But marketers often forget this simple gesture when automating emails or sending out mass emails.

Even for automated email campaigns, you must include a greeting and the sender's name at the end. Add a personal touch to your emails instead of them seeming like dry mass emails sent by a machine. So, when creating an email campaign template, always remember to add the sender's signature at the end.

6. Add a CTA to every email

purpose of email marketing You want your subscribers to read your email and take the desired action.

Whether that means directing them to your website, downloading your latest e-book or something else. No matter what action you want your users to take, you should use a call-to-action to direct them to that action.

The CTA button should be clearly visible in the email, and the content of the email should not distract people. In fact, the content should be designed to draw attention to his CTA. Also, contrary to popular belief, CTAs don't need to be above the fold. In fact, many marketers prefer to add CTAs at the bottom. You will need to do your own testing to determine which her CTA placement will give you the best results. Also, remember that you can add two CTAs, one in the email body and one CTA button. There doesn't have to be just one CTA.

This is an example of an abandoned cart email sent by retailer Myntra. The CTA is placed at the end. The message is short and simple, drawing attention to the CTA instead of drawing attention away from it.

Source: myntra.com

7. Personalize your emails

Ask any marketer who's been doing email marketing for a while and they'll tell you that personalization is key. Email is often the difference between success and failure of your campaign.

People are more likely to open and read emails that are addressed directly to them. People will find the content more appealing if it also addresses their needs and preferences. For this reason, we recommend that you personalize your emails as much as possible. There are email automation tools that can provide a basic level of personalization.

For example, you can rename at least all bulk emails depending on the recipient. However, if you want to take this a step further, try segmenting your subscribers into specific groups based on demographics and interests. Next, create different email templates for each group. This helps you achieve personalization at scale, as people receive the emails they are most likely to respond to positively.

8. Optimize your emails with A/B testing

A/B testing is a useful way to enhance and improve your emails for the best results. You can test everything from subject lines to call-to-action placement using A/B testing.

In an A/B test, you create two versions of your email and send one to half of your subscribers and the other to the other half. Then compare and contrast which was more effective. To do this, change one aspect of your email and figure out which one is more effective.

This is a tried-and-true technique used by almost all marketers. Also, you don't have to do this manually.lots of email marketing tools Nowadays, A/B testing functionality is included. So all you have to do is use it to continue optimizing your emails on an ongoing basis.

9. Write a compelling subject line

The importance of subject lines in email marketing cannot be overstated. These help users decide whether to open the email or not. Therefore, attention-grabbing subject lines are important to increase email open rates.

Here are some tips to help you Write an attractive subject line For email:

• keep it short and precise. Many people check email on the go, so it should be short enough to be readable on mobile devices.
• Should be relevant And you need to be able to tell your readers what they can expect from your email.
• Don't include spammy words like “marketing,” “offers,” or “sales.”etc., because these receive negative reactions from users.
• You need to add words that evoke positive emotionsthese are to force people to open the email.
• Numbers are effective in subject linesas the title says.

Ready to get started?

The above expert tips will help you take your email marketing campaign to the next level. Use these to increase her ROI from your email marketing efforts. What are you waiting for? Start implementing these now.