Affiliate search is in a strange place right now.
With so many Google updates, EU rulings, new products, advances in AI, and regulatory fines, affiliate activity in the SERPs can seem chaotic, like a battlefield.
It is difficult to keep track of new developments and the future is as unpredictable as the British weather.
AI in particular is throwing a spanner in the works. Before Google started rolling out Search Generative Experience (SGE), at least reliable organic search existed, even though the new feature hampered some of publishers' efforts.
With SGE, no one knows your SEO strategy.
Fortunately for us, Malte Landwehrcompiled by the head of SEO at idealo really useful data To get an overview of the future search results situation.
According to his research, this is bad news for e-commerce because SGE will reduce the rankings of many merchant sites. Meanwhile, publishers appear to be doing well. But is SGE affiliate marketing really good news for marketers?
We will explore this in more detail in the future. PI Live USA this year. Landwehr will participate in an expert committee to discuss the potential future and solutions to this phenomenon. Johannes WirthCOO of Global Savings Group, and other guests to be announced.
In the meantime, I spoke with Landwehr to learn more about his research and how he predicts it will impact affiliate marketing.
“SGE crushes review and recommendation affiliates”
Landwehr said Google has gradually moved into areas previously occupied by affiliates.
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