Author: HustlersDailyPay Staff

In the age of AI, branded content is more powerful than ever OdishaPlus Knowledge Series In today's rapidly evolving marketing environment, the integration of artificial intelligence (AI) is revolutionizing the way businesses connect with customers. AI's ability to analyze customer behavior, monitor competitors, and track market trends is extremely beneficial across sectors and geographies. In this context, AI-powered branded content has emerged as an essential tool in increasing brand awareness, building trust, generating audience engagement, and ultimately leading to increased sales. Understanding Branded ContentBranded content is a strategic approach where brands create content that aims to engage and entertain their…

technology April 8, 2017 08:00 More than half of small businesses plan to increase their social media marketing budget in 2017 See All The numbers when it comes to social media marketing are impressive: Over half of small businesses plan to increase their social media marketing budget in 2017, and the number of businesses using social media marketing has increased every year for over a decade. Yet, social media marketing is underrated. Business owners and marketers often treat it as something the intern does, rather than a strategic way to build buzz and attract new traffic. Some have abandoned the…

If an integrated suite of business applications with consistent, well-designed UI appeals to you, Zoho should definitely be on your radar. When viewed as a standalone service, Zoho Campaigns offers many templates for creating emails and newsletters. It also has excellent education and help resources, plus 24/7 phone support. However, compared with our Editors’ Choice winners in the email marketing category, Campaigner and Mailchimp, Zoho Campaigns can get expensive fast. If the pricing works for you, though, Campaigns has a lot going for it on the feature front and is well worth considering.(Note: Campaigner is owned by Ziff Davis, PCMag.com’s…

Shoppers discover brands and products through social media ads, recommendations and updates from brands’ social pages more than any other channel, with more than a third (38%) discovering brands in these ways, ahead of search engines (37%) and TV ads (35%). This is according to consumer research firm GWI's latest social media trends report, which highlights the changing habits, thoughts, feelings and behaviours of users as they scroll through social media. TikTok is key for brand discovery, while Pinterest leads the way in 'inspiration-driven' shopping Consumers rely on social platforms like TikTok and Instagram to discover and purchase products and…

TikTok has announced updates to its marketing tools to improve the efficiency of advertising on the platform, and unsurprisingly, AI plays a central role.The new AI-powered ad suite, “TikTok Symphony,” offers all the usual benefits of generative AI, including tools for scripting and video production.The release of Symphony further ratchets up TikTok's social media battle to catch up with companies like Meta and Google, which are all-in on AI-enhanced advertising.TikTok unveils new AI-powered ad suiteTo support the app's nature of short-form video content, often produced by influencers, the company also unveiled TikTok One, a new hub that will serve as…

opinion Challenges that will shape the future include simplifying offerings, consolidating retailers, and building an infrastructure that connects the physical and virtual. If 2024 is remembered for anything by marketers and advertising agencies, it won't be the demise of the third-party cookie, but a surge in interest and investment in retail media. But the two stories are intrinsically linked. Why is that? To answer this question, we need to focus on the future, a few years from now, and consider how the fundamentals of digital marketing are changing. Google will probably disable third-party cookies in early 2025. The industry is…

Other Specials Digital Foundation Launches Comprehensive 5-Month Digital Marketing Course New Delhi [India]May 22: In today's digital world, where skilled digital marketers are in high demand, Digital Foundation has stepped forward as the solution: their comprehensive five-month digital marketing course equips you with the practical skills and knowledge you need to succeed in an ever-evolving industry. Digital Foundation's unique approach goes beyond theory: participants are immersed in real-time implementation and get hands-on experience with must-have tools and strategies. This hands-on approach empowers participants to become confident digital marketers who excel in their careers and businesses. This 5-month course delves into…

TikTok's Symphony Creative Studio draws attention with cutting-edge AI features TikTok's AI assistant: advertising's new best friend. — ReutersTikTok is stepping up its efforts in the advertising industry.The social media giant plans to integrate generative AI into its advertising products and launch a suite of AI tools called “TikTok Symphony.” These tools are designed to assist marketers with tasks such as script writing and video production.The announcement was made at the TikTok World product summit, where the company revealed that its “Symphony Creative Studio” uses machine learning to generate TikTok videos based on a few instructions from advertisers, and…

Fixed Term until 2026 | Full Time Higher Education Officer Level 7 | Annual Salary: $94,206 – $104,282 position: Bedford Park / Kaurna Country View position description About our Marketing and Recruitment Team Our marketing and student recruitment teams will evolve in 2024 with exciting new opportunities across our vibrant Bedford Park campus and state-of-the-art Flinders City campus at Festival Plaza. Driven by our ambition to grow, we are looking for talented team members to help us deliver a best-in-class customer experience to our future students. If you have big ambitions and want to be part of a…

image: https://www.getnews.info/wp-content/uploads/2024/05/1716499517.pngWe help local businesses through customized strategies and proven results.VERV Local is a new digital marketing agency dedicated to redefining how small businesses can leverage the power of digital marketing to achieve growth and success. Dedicated to serving the needs of small and medium-sized businesses, VERV Local understands the unique challenges and opportunities that arise in this market segment.Limited resources, including budget constraints and talent shortages, often force small business owners to wear multiple hats and juggle conflicting priorities. Additionally, intense competition from larger enterprises and online giants makes it difficult for small businesses to stand out and attract…